Jay Chiat Awards 2025

Recognizes ingenious approaches that seamlessly integrate artificial intelligence into the strategic planning and/or the execution of campaigns, enabling brands to connect with audiences in transformative ways. Submissions should demonstrate exceptional use of generative AI or machine learning in shaping strategic insights and/or in optimizing the delivery of brand messaging and product engagement.

Recognizes strategic thinking that led to transformative success of business-to-business engagement, whether products, accessories, services, software or solutions.

Recognizes the strategic insights from brands that found extraordinary ways to support customers and the public at large, and/or repositioned a legacy brand or product in fresh, contemporary, and relevant ways in the face of disruptive change in the economy, category or product​.​

Recognizes strategic thinking that directly led to smart and innovative use of media that connects consumers to brands in relevant and transformative ways.

Recognizes extraordinary marketing strategy that fuels compelling brand experiences, whether physical, virtual or hybrid.

Recognizes strategy to capture the receptive, engaged audiences of the gaming industry, whether for a game itself or an in-game brand or product.