Every May, the advertising world moves into a high-stakes season of presentations, negotiations, and billion-dollar commitments known as the Upfronts. But for those new to the industry, the flurry of network announcements and streaming data can feel like a closed-door conversation. This Spark Session pulls back the curtain on the media economy, offering a foundational look at the cycles that dictate how, when, and why brands invest in the video landscape.

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