Business Development Courses
Agency Fundamentals
Welcome to the World of Advertising How do agencies work? How does my job impact others? Why do…
Attracting and Securing Your Ideal Clients
Don’t leave your agency’s future to chance. Discover the secrets to securing high-value, long-lasting client relationships. Join us…
Story-Driven Negotiation
Every Negotiation is a STORYThe Question: Are you writing it-or just reacting to it? Next cohort is…
Adaptable Leadership: Strengthen your AQ to Lead Through Change
Adaptable Leadership: Strengthen your AQ to Lead Through Change Navigate rapid change: discover your Adaptability Quotient (AQ), dive…
Managing Freelance Talent and Partners
Business Affairs Fundamentals Learn more about the three different Business Affairs seminars below and see which one…
11/13/2025
How to Understand the Marketplace
Next cohort starts November 13. Click here to register. Sharpen your strategic thinking skills to drive your…
New Business Basics
RFI…RFP…WTF?! If you’re struggling to make sense the steps involved in developing agency new business, this course is…
Client-Centered Thinking Fundamentals
The next cohort is TBD. Please click here if you are interested in this course. A hands-on workshop…
07/17/2025
Ashley Cohen and B2B Agency Pitch Playbook: Western Region
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Ashley Cohen and B2B Agency Pitch Playbook: Southern Region
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Ashley Cohen and B2B Agency Pitch Playbook: Central Region
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Consultation for 4As Members
Looking for a customized program for your agency or team?
Want to develop a strategic approach to enhancing agency culture?
