Business Development Courses

Agency Fundamentals
Welcome to the World of Advertising How do agencies work? How does my job impact others? Why do…

The Feedback Academy
The Feedback Academy Giving and receiving feedback is a critical part of working on any team. But…

Attracting and Securing Your Ideal Clients
Don’t leave your agency’s future to chance. Discover the secrets to securing high-value, long-lasting client relationships. Join us…

Demystifying Agency New Business
RFI…RFP…WTF?! If you’re struggling to make sense of the acronyms and steps involved in agency new business, this…

Story-Driven Negotiation
Every Negotiation is a STORY The Question: Are you writing it-or just reacting to it? Next cohort…

Adaptable Leadership: Strengthen your AQ to Lead Through Change
Adaptable Leadership: Strengthen your AQ to Lead Through Change Navigate rapid change: discover your Adaptability Quotient (AQ), dive…

07/16/2025
Managing Freelance Talent and Partners
Business Affairs Fundamentals Learn more about the three different Business Affairs seminars below and see which one…

How to Understand the Marketplace
Next cohort starts July 17. Click here to register Sharpen your strategic thinking skills to drive your…

New Business Basics
RFI…RFP…WTF?! If you’re struggling to make sense the steps involved in developing agency new business, this course is…

09/23/2025
Client-Centred Thinking Fundamentals
Client-centred Thinking Fundamentals The next cohort starts on September 23rd. Click here to register. A hands-on workshop where…
Consultation for 4As Members
Looking for a customized program for your agency or team?
Want to develop a strategic approach to enhancing agency culture?