Business Development Courses

Agency Fundamentals
Welcome to the World of Advertising How do agencies work? How does my job impact others? Why do…

The Feedback Academy
The Feedback Academy Giving and receiving feedback is a critical part of working on any team. But…

Attracting and Securing Your Ideal Clients
Don’t leave your agency’s future to chance. Discover the secrets to securing high-value, long-lasting client relationships. Join us…

Demystifying Agency New Business
RFI…RFP…WTF?! If you’re struggling to make sense of the acronyms and steps involved in agency new business, this…

Story-Driven Negotiation
Every Negotiation is a STORY The Question: Are you writing it-or just reacting to it? Once upon a…

05/22/2025 - 06/12/2025
Adaptable Leadership: Strengthen your AQ to Lead Through Change
Adaptable Leadership: Strengthen your AQ to Lead Through Change Navigate rapid change: discover your Adaptability Quotient (AQ), dive…

05/14/2025
Managing Freelance Talent and Partners
Business Affairs Fundamentals Successfully navigating the complexities of talent in advertising requires a deep understanding of union…

How to Understand the Marketplace
Next cohort starts May 15. Registration now open! Sharpen your strategic thinking skills to drive your clients’…

New Business Basics
RFI…RFP…WTF?! If you’re struggling to make sense the steps involved in developing agency new business, this course is…
Consultation for 4As Members
Looking for a customized program for your agency or team?
Want to develop a strategic approach to enhancing agency culture?