The advertising landscape is evolving rapidly, and staying ahead of industry trends is crucial for successful production. This seminar will explore the latest shifts shaping the industry, from AI-generated content and influencer marketing to the growing reliance on stock footage, music, and user-generated content. We’ll also tackle key legal and compliance challenges, including tattoo and branding rights, font licensing, and location permitting. Through real-world case studies, expert insights, and hands-on discussions, attendees will gain practical strategies to navigate these changes effectively. Don’t miss this opportunity to future-proof your production process and stay ahead in an ever-changing market!

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Successfully navigating the complexities of talent in advertising requires a deep understanding of union regulations, contract structures, and evolving industry practices. Talent 101 for Business Affairs is your go-to guide for hiring talent in ad campaigns, with expert insights on SAG-AFTRA agreements, performer rates, and union jurisdiction. This essential resource breaks down key factors in determining union project status, the role of third-party signatories in ensuring compliance, and best practices for managing session fees, holding fees, and residuals.

With over 60% of commercials now digital, staying ahead of industry trends is more critical than ever. Attendees will gain practical experience to confidently navigate talent contracts, production watch-outs, and AI integration. Don't miss this opportunity to enhance your expertise and stay ahead of the curve!

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A comprehensive seminar designed to help you confidently navigate the complexities of hiring non-union talent. This session covers key considerations including talent classifications, budgeting, legal implications for labor and minors, contract best practices, and releases and rights management — providing a clear roadmap for making informed decisions. Attendees will gain practical insights into managing non-union talent agreements, handling crossover situations, and addressing special circumstances such as travel and stunts. Through visual aids, real-world examples, and expert guidance, this seminar equips professionals with the tools to structure and execute non-union talent productions effectively. We will also explore how a non-union production can still raise union talent concerns — based on casting decisions, rights usage, and renegotiations — so you can spot and address potential risks
before they arise.

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