Business Insider estimates ad blocking could cost digital media companies $10 billion this year. Dive into the issue with our collection of resources and primers, or keep an eye on the latest updates.Programmatic
eMarketer predicts most mobile display and video ad dollars will be automated by 2018. We understand the impact and have curated a list of resources and learning opportunities.Transparency
Explore the issue and discussions of media transparency (or media buying practices). Since 2015, this has continued to be a central point of discussion between agencies and advertisers.
This white paper, prepared by the 4A’s Media Measurement Committee, the Coalition for Innovative Media Measurement (CIMM) and Sequent Partners, looks at offerings from the prominent providers in digital, cross-platform, multi-touch and television attribution, and marketing mix modeling, using comparable criteria.
More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms. In this report, we highlight topics covered at the event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.
The Media Leadership Council (MLC) of the 4A’s is issuing this Fair Play Charter to its members as guidance and agreement to fair and equitable treatment to owners of minority-owned and -targeted media. Fair Play represents a recommitment to nondiscriminatory practices in media buying process.
The one-day summit brings together leaders from brands, agencies, media outlets and data firms like Bank of America, Air Canada, GroupM, Cadreon, Google, Facebook, Viacom, Domo and Deep Root Analytics to discuss everything from smart data and programmatic to cross-device implications and opportunities afforded by AI.
The 4A’s and the Television Bureau of Advertising (TVB) have come together to propose a change to Nielsen’s published data streams that will better approximate daily consumer consumption and capture more delayed viewing behavior.
This communication serves to notify the local buying community and partners of the 4A’s, of our combined point of view, and proposes that the 4A’s will formally request Nielsen to change the local data streams in 2018.
Recent announcements have highlighted a quicker-than-anticipated changeover in the industry, from Flash creative units to HTML5.POV: Designing a Mobile Ad Campaign Marketing & Communications
Mobile operating systems and hardware continue to improve each year, further stabilizing an already-powerful ecosystem. However, certain updates have posed a challenge to advertisers. This POV discusses a few of them.POV: Data-Driven Video – What It Will Mean To The Future Of Video Management Services
The purpose of this paper is to educate the reader as to the current state of video and television buying as elements of the digital world weave their way into the traditional world of television and online video becomes a mainstay of marketers’ media plans.POV: Data-Driven Video Media Services
This 4A’s Point of View discusses the current state of video and television buying—an area undergoing a great deal of change as elements of the digital world weave their way into the traditional world of television.POV: Approaching the Shift to Mobile-Search Marketing & Communications
After years of talking about how mobile adoption is on the rise, we’ve finally reached the tipping point. This POV, focusing on a shift to mobile search, explores the implications.
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