Insights from 4A’s Research | Top Consumer Trends for 2020

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The start of a new year brings reflection on the past and a look towards the future, making it just the right time to predict what trends will make an impact in 2020.

How to Be An Employer of Choice for Gen Z |

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Workforce Institute at Kronos uncovers Gen Z attitudes and motivations towards work that HR professionals can use to attract and retain a new generation of employees.

Expanded Paid Parental Leave | Measuring the Impact of Leave on Work & Family |

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Boston College Center for Work & Family compares the parental leave experiences and attitudes of moms and dads.

Salary Guide 2020 |

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The Creative Group gives an exclusive look at the latest salary and employment trends in the creative and marketing fields in this annual report.

The CMO Survey |

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Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

Agency Statistics |

Statistics on agency employment patterns, number of ad agencies in the U.S., top cities by number of agencies and employees, and more.

Media 2020 and Beyond: Key Findings |

MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.

Talent Roundtable White Paper |

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EACA, edcom, and Kantar organized a roundtable of professionals from the advertising world in Europe to discuss the state of ad industry talent, staff retention, and how agencies and universities can foster engagement.

Internet Trends 2019

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Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

2019 Deloitte Millennial Survey |

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Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors. 

Lightening the Mental Load That Holds Women Back |

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BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.

State of the Industry Report 2019 |

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Prospect and PublicAffairsAsia share the findings from their annual survey of practitioners in the communications and corporate affairs industry in Asia Pacific.