Download Nielsen’s Evolving Customer Relationships in Financial Services Marketing Report

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Nielsen reports where key opportunities lie to successfully reach women over 50.

Partnership For Responsible Addressable Media (PRAM)

What Is PRAM? PRAM is a joint-industry initiative to advance and protect critical functionalities like measurement and attribution for digital media and advertising, while safeguarding privacy and improving the consumer experience. With Google’s announcement in January that they would be ending support of third-party cookies in Chrome in two years and Apple’s recent announcement changing […]

Nielsen’s Being Seen on Screen: Diverse Representation and Inclusion on TV

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Download the report America is in the midst of a demographic transition. Today, 41% of the U.S. population is racially and ethnically diverse, and people are increasingly exploring and defining their personal identities. As the U.S. diversifies, there is a unique opportunity to meet America’s expanding entertainment tastes. The media industry has made some progress […]

The 4A’s Five-Point Media Commitment to supporting BIPOC-owned and targeted media owners

Five Commitments:   1. Anti-racism We commit to working with agencies against racism. We will use our influence and our resources to eradicate bias of all kinds. We will provide organization-wide bias training, starting with leadership and HR; we will reinforce or create advocacy/allyship programs; and build platforms and initiatives to create change. Our industry […]

Media Planning & Buying Awards

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As a service to members, the Media, Tech and Data team has compiled the following list of media planning and buying awards: Festival of Media’s Global Awards Out-of-Home Advertising Association of America’s OOH Media Plan Awards The Drum’s annual Marketing Awards MediaPost’s OMMA Awards and Creative Media Awards Adweek’s Media Plan of the Year Awards […]

The Adweek 50: Media, Marketing and Tech Leaders Who Delivered the Goods Despite Trying Times

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  Indispensable execs from Target, TikTok, GroupM, Disney and many more on stepping up for their brands when it mattered most   This year’s showcase of standout leaders in marketing, media and tech reveal how empathy, agility, diversity and fresh thinking fueled success for their brands despite challenging times. (Read the cover story on Hulu […]

4A’s APB Media Responsibility Principles

Media Services

In order to promote a more diverse and equitable media ecosystem, the 4A’s Advertiser Protection Bureau presents the following Media Responsibility Principles. The Principles are designed to, among other things, encourage the dissemination of factual, accurate information and to combat the spread of misinformation and hate speech. Advertisers and agencies are encouraged to support publishers that […]

Platform Ad & Content Policies

Media Services

As a service to our members, the 4A’s Media, Tech and Data team has assembled an overview of major social platforms’ ad and content policies – specifically those policies concerning Hate Speech/Organizations, Violence, Misinformation and Disinformation, and Political Advertising.  It is our hope that the overview will provide a measure of clarity and coherence, especially […]

The 4A’s Future of Programmatic and Automation Think Tank Virtual Event

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The 4A’s Future of Programmatic and Automation Think Tank webinar is now available on-demand. The session provides a closer look and deeper discussion around two critical issues facing the industry today: Workflow Automation and Identity Management. VIEW WEBINAR HERE   Moving to Simplicity and High Value: A Call to Action for Workflow Automation and People […]

Ad Industry Launches New Organization, Will Push Google And Apple On Tracking

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Original MediaPost article    The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could limit ad companies’ ability to track people across websites and apps. The governing group of the new Partnership for Responsible Addressable Media will be made […]

August 2020 Updates to Facebook Terms and Conditions

Changes to Facebook Terms   As you may be aware, Facebook has announced updates to its business terms, effective August 31st.  In order to prepare you for this change, we have highlighted below the material changes to the Terms , along with an explanation as to why those changes were made.  Please see below, and […]

Inclusion and Exclusion lists to replace Whitelist and Blacklists

Media Services

For many of us we know that words matter – at their best they can inspire better actions, and at their worst they can cause harm and incite violence. For this reason we are asking all members effective immediately to cease the use of loaded terms used by the industry blacklist and whitelist. While we assume […]