Global Entertainment and Media Outlook 2019-2023

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

Internet Advertising Revenue Report

Research Services

The IAB and PwC releases its biennial report for U.S. Internet ad revenues, highlighting growth drivers and market share by media.

Public Sentiment Towards Facebook Data Collection, Privacy, and Online Marketing in 2019

Research Services

Clever Real Estate surveyed Americans about their feelings towards online advertising, privacy, and data collection.

A Strategic Guide to Digital Marketing & Advertising for Financial Services

Research Services

MNI Targeted Media gives tips financial service companies can use to reach existing and potential clients.

The Brand Safety Crisis: One Year Later

4A's Member

GumGum surveyed brands, agencies, and publishers to gain insight into the state of brand safety in digital marketing.

The State of Ad Viewability

Third Party Content

Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.

Pulling Back the Curtain: Viewability & Direct Response

Research Services

MAGNA and IPG Media Labs explore the relationship between direct response campaign performance and viewability and engagement metrics.

Ad Blocking in the Internet

Research Services

OnAudience.com reports the percentage of ad blocked page views by country and the impact ad blocking has on display advertising and e-commerce.

Display Benchmarks

Third Party Content

This interactive tool from Google helps agencies evaluate the performance of online advertising campaigns relative to industry norms. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.

IAB Standard Ad Unit Portfolio

Research Services

Check out the IAB’s creative display guidelines for mobile and desktop advertising.

The Young & the Brandless

Research Services

ANATOMY MEDIA highlights six pillars of content promotion TV networks and streaming services can use to build brand awareness and recognition among consumers, especially young Millennials.

Cross-Media Ad Effectiveness Study

Research Services

The IAB set out to prove whether or not including desktop and mobile ads in a multi-platform ad campaign improves brand impact. Find out the results!