Rich Media Showcase |

Third Party Content

This interactive tool from Google provides innovative digital ad campaigns that will inspire your next campaign. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.

Global Entertainment and Media Outlook 2019-2023 |

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

Internet Advertising Revenue Report

Research Services

The IAB and PwC releases its biennial report for U.S. Internet ad revenues, highlighting growth drivers and market share by media.

Public Sentiment Towards Facebook Data Collection, Privacy, and Online Marketing in 2019

Research Services

Clever Real Estate surveyed Americans about their feelings towards online advertising, privacy, and data collection.

A Strategic Guide to Digital Marketing & Advertising for Financial Services

Research Services

MNI Targeted Media gives tips financial service companies can use to reach existing and potential clients.

The Brand Safety Crisis: One Year Later

4A's Member

GumGum surveyed brands, agencies, and publishers to gain insight into the state of brand safety in digital marketing.

The State of Ad Viewability

Third Party Content

Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.

Pulling Back the Curtain: Viewability & Direct Response |

Research Services

MAGNA and IPG Media Labs explore the relationship between direct response campaign performance and viewability and engagement metrics.

Cross-Media Ad Effectiveness Study |

Research Services

The IAB set out to prove whether or not including desktop and mobile ads in a multi-platform ad campaign improves brand impact. Find out the results!

The Atlantic Moves Against Ad Blockers

Digital Technologies

The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Marketing & Communications

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards

Laughlin Constable Establishes Agency Trading Desk

Marketing & Communications

Laughlin Constable has announced it has established an internal trading desk to buy online advertising space directly from ad exchanges.