PwC provides trends, ad spending, and forecasts for major media in this global report.
The IAB and PwC releases its biennial report for U.S. Internet ad revenues, highlighting growth drivers and market share by media.
Clever Real Estate surveyed Americans about their feelings towards online advertising, privacy, and data collection.
MNI Targeted Media gives tips financial service companies can use to reach existing and potential clients.
GumGum surveyed brands, agencies, and publishers to gain insight into the state of brand safety in digital marketing.
Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.
MAGNA and IPG Media Labs explore the relationship between direct response campaign performance and viewability and engagement metrics.
OnAudience.com reports the percentage of ad blocked page views by country and the impact ad blocking has on display advertising and e-commerce.
This interactive tool from Google helps agencies evaluate the performance of online advertising campaigns relative to industry norms. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.
Check out the IAB’s creative display guidelines for mobile and desktop advertising.
ANATOMY MEDIA highlights six pillars of content promotion TV networks and streaming services can use to build brand awareness and recognition among consumers, especially young Millennials.
The IAB set out to prove whether or not including desktop and mobile ads in a multi-platform ad campaign improves brand impact. Find out the results!