Accenture Interactive surveyed consumers around the world to learn their attitudes towards digital advertising and data collection. Consumers’ experiences with digital advertising, drivers of online purchases, and creepiest advertising techniques are included.
This interactive tool from Google provides innovative digital ad campaigns that will inspire your next campaign. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.
PwC provides trends, ad spending, and forecasts for major media in this global report.
The IAB and PwC releases its biennial report for U.S. Internet ad revenues, highlighting growth drivers and market share by media.
Clever Real Estate surveyed Americans about their feelings towards online advertising, privacy, and data collection.
MNI Targeted Media gives tips financial service companies can use to reach existing and potential clients.
GumGum surveyed brands, agencies, and publishers to gain insight into the state of brand safety in digital marketing.
Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.
MAGNA and IPG Media Labs explore the relationship between direct response campaign performance and viewability and engagement metrics.
The IAB set out to prove whether or not including desktop and mobile ads in a multi-platform ad campaign improves brand impact. Find out the results!
The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards