Hispanic Market Guide

The Hispanic Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.

The Infinite Dial |

Edison Research reveals results of its annual survey of America’s digital media habits.

Moms and Media 2021 |

Edison Research releases it’s annual report examining the media habits and device ownership of Moms.

Digital Media Trends Survey

Deloitte provides a snapshot into the media consumption of U.S. consumers by generation. How Americans are engaging with media during the pandemic is included.

2021 Tech Trends and the 50+ |

Check out this report from AARP to learn about device adoption and online behaviors of Gen X, Baby Boomers, and Seniors.

Social Media Use |

Pew Research Center’s biennial survey provides insights into social media usage and adoption.

Podcasting Today

Nielsen examines podcast listeners and finds audiences are growing in diversity, providing a new audio opportunity for advertisers.

Digital 2021: Global Digital Overview |

Check out Datareportal, We Are Social, and Hootsuite’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

Affluent Outlook |

Ipsos explores all aspects of the affluent market, including media habits, financial goals, and travel behaviors.

The State of Gen Z

The Center for Generational Kinetics provides insights into the mindset, priorities, behaviors, and employment of Gen Z in this report series. 

COVID-19: Impact on CPG and Retail

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

Technology & Media Outlook 2021

Activate identifies and evaluates the most important trends for tech and media in the coming year.