Ipsos and 4A’s Research partner to learn about B2B decision making, media habits, and personal finance decisions of senior business executives from around the world.
Carat outlines ten consumer, media, and technology trends for 2020 and what they mean for brands.
Ipsos shares its latest annual report on the affluent market in Asia Pacific. Learn about their lifestyles, demographics, media consumption, attitudes toward advertising, influencer and early adoption tendencies, and luxury spending
Common Sense Media surveyed 8- to 18-year olds to learn their media habits, access and personal ownership of various devices, and content creation behaviors.
Activate identifies and evaluates the most important trends for tech and media in the coming year.
The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.
Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.
Samsung Ads provides insight into the Total TV Watcher—those who watch content from streaming, cable, satellite, and even antennas—and guidance on how advertisers can be successful in the evolving TV landscape.
Pew Research Center’s survey of 11 emerging economies reveals that smartphone and social media users are more regularly exposed to people of different backgrounds and more connected with friends who they don’t see in person. Topics include mobile phone activities, subjects searched, text messaging, and more.
The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.
South China Morning Post and Abacus offer insights into the state of the Internet in China, including an overview of 2018 and trends for 2019, comparison of the Internet in China vs. US, and a deep dive into eleven topics such as gaming, sharing economy, e-commerce, etc.
Global Web Index has compiled a very insightful report on the Gen Z consumer around the globe. Topics include demographics, media consumption, purchasing power, and more.