The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.
Global Web Index has compiled a very insightful report on the Gen Z consumer around the globe. Topics include demographics, media consumption, purchasing power, and more.
PwC provides trends, ad spending, and forecasts for major media in this global report.
The Association of Magazine Media (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. Industry trends, social engagement, effectiveness of magazine advertising, readership trends, and more are highlighted.
Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.
Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!
Amplify Solutions studies the Gen Z market in Canada and shares findings on their media habits, purchasing trends, brand loyalty, tech usage, and more.
Comscore shares its presentation on trends in over-the-top viewing habits by Americans.
Learn about the media habits of adults in the UK in this annual study from Ofcom.
ASDA’A BCW shares its survey of youths aged 18-24 in the Middle East and North Africa.
The Girl Scout Research Institute surveyed girls, ages 5-17, to learn about their digital experiences and use of technologies.
Edison Research releases it’s annual report examining the media habits of moms, with a new segment on their views on children and technology.