Ipsos explores all aspects of the affluent market, including media habits, shopping behaviors, return to work, and even pickleball playing!

Check out this report from AARP to learn about tech ownership & usage and online behaviors of Gen X, Baby Boomers, and Seniors.

The Ford Motor Company explores societal shifts expected to influence consumers, brands, and the transportation business in the year ahead.

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Dentsu outlines societal, media, and technology trends for 2024.

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Common Sense examines smartphone usage of young people aged 11-17. 

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.

Ipsos reports on business trends & challenges, media habits, and personal finance decisions of senior business executives from around the world.

Adam R. Jacobson and HispanicAd examine the importance of data in targeting the Hispanic market. Insights from top Hispanic agency and marketer leaders are featured.

Key findings in Ofcom’s annual report include consumer media habits and ad spend across communication and media sectors in the United Kingdom.

Edison Research reveals results of its annual survey of digital media habits. U.S., Canadian, Australian, New Zealand, and South African reports are available.