PwC provides trends, ad spending, and forecasts for major media in this global report.
The Association of Magazine Media (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. Industry trends, social engagement, effectiveness of magazine advertising, readership trends, and more are highlighted.
In this spotlight on Cambodia, Zenith shares information on ad spend, main advertising categories, and the current economy, along with a list of the major TV stations, radio stations, newspapers, and magazines.
Davis & Gilbert discuss the FTC’s settlement with a public relations agency and its CEO, as well as a magazine publisher and its sole owner, alleging claims that they misrepresented paid endorsements as independent consumer opinions and commercial advertising as independent journalistic content.
Mintel examines magazine readership and ad sales in this infographic.
The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.
MNI Targeted Media examines the effectiveness of print advertising.
The IAB set out to prove whether or not including desktop and mobile ads in a multi-platform ad campaign improves brand impact. Find out the results!
The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.
The New Yorker weekly magazine introduced a new advertising campaign created by SS+K.
DDB New York announced today a new campaign in support of the newly launched New York City Ballet Art Series.
As part of Great Plains SPCA opening their new Pet Adoption Center, they surprised Meers Advertising at a preview event on December 12, with a special thank you for the recent work the agency has created and produced for the animal shelter.