Global Entertainment and Media Outlook 2019-2023

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

2019 Magazine Media Factbook

Research Services

The Association of Magazine Media (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. Industry trends, social engagement, effectiveness of magazine advertising, readership trends, and more are highlighted.

Rising Market Spotlight: Cambodia

Research Services

In this spotlight on Cambodia, Zenith shares information on ad spend, main advertising categories, and the current economy, along with a list of the major TV stations, radio stations, newspapers, and magazines.

FTC Brings Action Against PR Agency and Publisher for Misleading Online Endorsements and Deceptively Formatted Advertising

Davis & Gilbert discuss the FTC’s settlement with a public relations agency and its CEO, as well as a magazine publisher and its sole owner, alleging claims that they misrepresented paid endorsements as independent consumer opinions and commercial advertising as independent journalistic content.

The Magazine Reader

Mintel examines magazine readership and ad sales in this infographic.

State of the News Media

Research Services

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.

The Print Effect

Research Services

MNI Targeted Media examines the effectiveness of print advertising.

Cross-Media Ad Effectiveness Study

Research Services

The IAB set out to prove whether or not including desktop and mobile ads in a multi-platform ad campaign improves brand impact. Find out the results!

The Atlantic Moves Against Ad Blockers

Digital Technologies

The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.

The New Yorker Launches New Advertising Campaign, Created By SS+K

4A's Member

The New Yorker weekly magazine introduced a new advertising campaign created by SS+K.

DDB New York Brings Urban Artist FAILE to New York City Ballet

Marketing & Communications

DDB New York announced today a new campaign in support of the newly launched New York City Ballet Art Series.

Meers Advertising Recognized at Great Plains SPCA's Opening of New Pet Adoption Center

Marketing & Communications

As part of Great Plains SPCA opening their new Pet Adoption Center, they surprised Meers Advertising at a preview event on December 12, with a special thank you for the recent work the agency has created and produced for the animal shelter.