Zenith Advertising Expenditure Forecasts-September 2019 |

Zenith predicts global ad spend will grow 4.4% in 2019, reaching $640 billion. As for the U.S., ad expenditures are expected to increase 5.7% in 2019, 4.9% in 2020, and 5.4% in 2021.

MAGNA Advertising Forecasts |

4A's Member

MAGNA releases its most recent ad forecasts. Top global and U.S. findings are featured.

Attitudes to Programmatic Advertising and Programmatic Ad Spend in Europe |

Research Services

IAB Europe looks into the adoption, drivers, barriers, strategies, measurement, and outlook for programmatic advertising in Europe, as well as programmatic ad spend in 2018.

The CMO Survey |

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

B2B Marketing Mix Report |

Research Services

Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.

Healthcare Advertising Expenditure Forecasts: Press Release |

4A's Member

Check out these key findings from Zenith’s report on healthcare ad expenditures around the world. Zenith projects global ad spend by healthcare brands will grow 3.6% in 2019 to reach $36 billion.

State of the News Media |

Research Services

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.

Global Intelligence: Data & Insights for the New Age of Communication Q3 2019 |

Research Services

Zenith has released its Q3 2019 issue of Global Intelligence with data and insights on global ad spending, marketing tech, the healthcare category, and digital channels.

Audio Stream to Revenue Stream: Understanding the Adoption and Development of Programmatic Audio in Europe |

Research Services

Xaxis and IAB Europe conducted a survey to understand the drivers, barriers, and adoption of programmatic audio advertising in Europe.

Evolution of the Advertising Agency Business

Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

Global Entertainment and Media Outlook 2019-2023 |

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

GroupM Updates 2019 Worldwide Advertising Forecast |

Research Services

GroupM has released its latest forecast of global ad spend across more than 60 territories through the end of 2019 and into 2020.