Zenith predicts global ad spend will grow 4.6% in 2019, reaching $639 billion. As for the U.S., ad expenditures are expected to increase 5.7% in 2019, 4.9% in 2020, and 5.4% in 2021.
Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.
PwC provides trends, ad spending, and forecasts for major media in this global report.
MAGNA releases its most recent ad forecasts. Top global and U.S. findings are featured.
GroupM has released its latest forecast of global ad spend across more than 60 territories through the end of 2019 and into 2020.
Dentsu Aegis estimates that global ad expenditures will grow 3.6% in 2019 to reach $609.9 billion. In the US, ad spend is expected to grow 3.1% to $223.8 billion.
Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!
IAB’s annual report highlights podcast ad revenue growth trends and forecasts, as well as revenue by campaign types, ad types, content genre, and much more.
In this spotlight on Cambodia, Zenith shares information on ad spend, main advertising categories, and the current economy, along with a list of the major TV stations, radio stations, newspapers, and magazines.
The IAB and PwC releases its biennial report for U.S. Internet ad revenues, highlighting growth drivers and market share by media.
Zenith explores the global automotive industry in this executive summary. Read on to learn about current marketing challenges, global ad spending growth from 2017-2020, and advertising by channel. Zenith also reveals five trends shaping the industry and what they mean for marketers.
The IAB and Advertiser Perception examine ad spending trends in digital video, original digital video, advanced TV, and programmatic video.