Zenith Advertising Expenditure Forecasts-June 2019

Zenith predicts global ad spend will grow 4.6% in 2019, reaching $639 billion. As for the U.S., ad expenditures are expected to increase 5.7% in 2019, 4.9% in 2020, and 5.4% in 2021.

Evolution of the Advertising Agency Business

Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

Global Entertainment and Media Outlook 2019-2023

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PwC provides trends, ad spending, and forecasts for major media in this global report.

MAGNA Advertising Forecasts | Summer 2019 Update

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MAGNA releases its most recent ad forecasts. Top global and U.S. findings are featured.

GroupM Updates 2019 Worldwide Advertising Forecast

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GroupM has released its latest forecast of global ad spend across more than 60 territories through the end of 2019 and into 2020.

Dentsu Aegis Global Ad Spend Forecasts – June 2019

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Dentsu Aegis estimates that global ad expenditures will grow 3.6% in 2019 to reach $609.9 billion. In the US, ad spend is expected to grow 3.1% to $223.8 billion.

Internet Trends 2019

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Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

Podcast Ad Revenue Study: An Analysis of the U.S. Podcast Advertising Industry

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IAB’s annual report highlights podcast ad revenue growth trends and forecasts, as well as revenue by campaign types, ad types, content genre, and much more. 

Rising Market Spotlight: Cambodia

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In this spotlight on Cambodia, Zenith shares information on ad spend, main advertising categories, and the current economy, along with a list of the major TV stations, radio stations, newspapers, and magazines.

Internet Advertising Revenue Report

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The IAB and PwC releases its biennial report for U.S. Internet ad revenues, highlighting growth drivers and market share by media.

Automotive Ad Spend Forecasts: Executive Summary

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Zenith explores the global automotive industry in this executive summary. Read on to learn about current marketing challenges, global ad spending growth from 2017-2020, and advertising by channel. Zenith also reveals five trends shaping the industry and what they mean for marketers.

Video Ad Spend Study

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The IAB and Advertiser Perception examine ad spending trends in digital video, original digital video, advanced TV, and programmatic video.