MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

Agency Mania Solutions delves into the evolving discussion around the working/non-working spend ratio.

Dentsu estimates that global ad expenditures will grow in 2024.

GroupM releases its latest global ad spend forecasts.

Zenith predicts global ad expenditure forecasts.

The Content Marketing Institute, MarketingProfs, and BrightSpot examine the content marketing strategies and tactics of B2B marketers.

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.

Key findings in Ofcom’s annual report include consumer media habits and ad spend across communication and media sectors in the United Kingdom.

PwC provides trends, ad spending, and forecasts for major media in this global report.