IAB has released a guide on conducting attribution studies for addressable TV/VOD and OTT/CTV. Learn about the attribution process workflow, how a study can benefit marketers, attribution partner selection, best practices, and more.
Kantar Millward Brown shares results of its survey of 468 senior marketing leaders around the world spanning agencies, advertisers, and media companies. Topics include ROI, holistic measurement, media mix, recommendations on the use of insights, integrated strategies, and more.
IAB surveyed advertisers, agencies, and publishers in 31 European markets to get their perspectives on digital brand ad measurement. Learn about measurement priorities, digital ad quality, key performance indicators, and organization of digital measurement in this report from IAB Europe.
Mary Meeker’s annual report on key global Internet trends. Topics range from internet advertising growth to evolving work expectations to data privacy. Not to be missed!
MIT Sloan explores companies from various industries leading the way with analytics and customer engagement, as well as the challenges they face.
Think with Google outlines three actions agencies and marketers can follow to deliver a better customer experience.
Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.
This Ebiquity study looks into the valuation of online and offline media for brand building in the UK. The findings reveal that TV was the best medium on a range of attributes, followed by radio, newspapers, magazines, out-of-home, direct mail, social media, cinema, online video, and online display.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.
This white paper, prepared by the 4A’s Media Measurement Committee, the Coalition for Innovative Media Measurement (CIMM) and Sequent Partners, looks at offerings from the prominent providers in digital, cross-platform, multi-touch and television attribution, and marketing mix modeling, using comparable criteria.
GfK identifies the drivers of the most effective advertising during the 2017 holiday season and reveals some do’s and don’ts for marketers.
More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms. In this report, we highlight topics covered at the event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.