Amplified Intelligence’s CEO Professor Karen Nelson-Field Shares The Future Of Media Measurement

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Read the original article from Cross Screen Media here Professor Karen Nelson-Field, Amplified Intelligence’s Founder and CEO, joins Cross Screen Media CEO Michael Beach to share her expertise on the Attention Economy and its effects on measuring media today. Watch the interview here and read the full transcript below.   Michael Beach: Karen, welcome to […]

Media Trends & Predictions 2021

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Kantar discusses media and digital predictions for 2021.

Nielsen’s Dave Hohman Details The Win-Win Opportunity Of Cross Platform Measurement

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Nielsen’s Dave Hohman joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview. Topics include consumer media habits, changes in media measurement, and ways media buyers can handle these changes.

CX Effect: The value of CX: why, what and how to measure CX

September 24, 2020 How should we measure CX? Experience metrics can be granular task oriented logs or qualitative subjective reports, all the way to an index of every step of the entire journey map’s impact on business goals and outcomes. Joins us for a deep conversation on what matters and how to determine if an […]

Video Benchmarks

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Extreme Reach provides a comprehensive report on the latest performance metrics for video ads. Impact of COVID-19 is included.

Mid-Sized Agency Media Directors Committee’s Google Resources Hub |

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Please use this resource center for easy access to things like: Troubleshooting Links Online Training Insights & Trends Tools Content will be refreshed regularly. Contact Support Provide basic information on the help you need, and you will be guided to support options (phone, email or online chat) *Note: Phone support is generally available during customer […]

BIPOC Owned Media Companies Resource List

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We have curated a list of 350+ minority-owned media outlets (TV & radio stations) to make available to members and non-members. This list has been cultivated primarily from the National Association of Black Owned Broadcasters (NABOB) and the National Telecommunications and Information Administration (NTIA, a division of the United States Department of Commerce), but will […]

The CMO Survey | COVID-19 and the State of Marketing

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Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

4A’s Responds to Nielsen’s Revised TV Ratings Methodology

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As has been recently reported, Nielsen has announced its intention to combine national in-home and out-of-home TV viewership into a single data stream, for use in calculating ratings and inventory pricing at the start of the 2020-21 broadcast TV season. Both C3 and C7 ratings will be affected. This will take information previously available as […]

The Agency’s Guide to Making Money with Analytics

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Alight Analytics provides guidance for ad agencies to create a profitable analytics program.