Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

Mid-Sized Agency Media Directors Committee Google Resource Hub |

Media Services

Please use this resource center for easy access to things like: Troubleshooting Links Online Training Insights & Trends Tools Content will be refreshed regularly. Contact Support Provide basic information on the help you need, and you will be guided to support options (phone, email or online chat) *Note: Phone support is generally available during customer […]

4A’s responds to Nielsen’s revised TV ratings methodology

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As has been recently reported, Nielsen has announced its intention to combine national in-home and out-of-home TV viewership into a single data stream, for use in calculating ratings and inventory pricing at the start of the 2020-21 broadcast TV season. Both C3 and C7 ratings will be affected. This will take information previously available as […]

The Agency’s Guide to Making Money with Analytics

4A's Member

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

App-ads.txt and Ads.txt Trends 2019

4A's Member

Pixalate updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab’s app-ads.txt and ad.txt initiatives. 

Stop Reading Your Reports Half Right

4A's Member

In this world of 5,000 data points, Vladimir Jones’ Jön White, Director of Digital and Data, shares five tips on how to better track and report your digital marketing efforts. 

Video Benchmarks

4A's Member

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

2020 Trends – IAB Europe Brand Advertising Topics |

Research Services

IAB Europe names its predictions of brand advertising topics for 2020, which include mindful marketing, audio advertising, and personalized experience.

Media Trends & Predictions 2020

Research Services

Kantar discusses media and digital predictions for 2020.

Tech & Media Outlook 2020 |

Research Services

Activate identifies and evaluates the most important trends for tech and media in the coming year.

How to Create an Effective Video Ad for Every Stage of the Customer Journey |

Third Party Content

Think with Google studied thousands of skippable ads across 11 verticals around the world to better understand how creative elements influence brand metrics. The findings helped them develop effective guidelines when creating or adapting a YouTube ad. These guidelines are called “Attract, Brand, Connect, Direct.” See how the ABCDs of YouTube advertising can work for you.