Facebook has created a guidebook on incrementality measurement, what can go wrong during marketing experimentation, and what you can do to overcome them.
Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.
Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.
Kantar discusses media and digital predictions for 2019.
Activate identifies and evaluates the most important trends for tech and media in the coming year.
IAB has released a guide on conducting attribution studies for addressable TV/VOD and OTT/CTV. Learn about the attribution process workflow, how a study can benefit marketers, attribution partner selection, best practices, and more.
Kantar Millward Brown shares results of its survey of 468 senior marketing leaders around the world spanning agencies, advertisers, and media companies. Topics include ROI, holistic measurement, media mix, recommendations on the use of insights, integrated strategies, and more.
IAB surveyed advertisers, agencies, and publishers in 31 European markets to get their perspectives on digital brand ad measurement. Learn about measurement priorities, digital ad quality, key performance indicators, and organization of digital measurement in this report from IAB Europe.
Mary Meeker’s annual report on key global Internet trends. Topics range from internet advertising growth to evolving work expectations to data privacy. Not to be missed!
MIT Sloan explores companies from various industries leading the way with analytics and customer engagement, as well as the challenges they face.
Think with Google outlines three actions agencies and marketers can follow to deliver a better customer experience.