Stop Reading Your Reports Half Right

4A's Member

In this world of 5,000 data points, Vladimir Jones’ Jön White, Director of Digital and Data, shares five tips on how to better track and report your digital marketing efforts. 

Video Benchmarks

4A's Member

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

2020 Trends – IAB Europe Brand Advertising Topics |

Research Services

IAB Europe names its predictions of brand advertising topics for 2020, which include mindful marketing, audio advertising, and personalized experience. Check out the other advertising topics, plus predictions from IAB’s Programmatic Trading Committee and Research Committee.

Tech & Media Outlook 2020 |

Research Services

Activate identifies and evaluates the most important trends for tech and media in the coming year.

How to Create an Effective Video Ad for Every Stage of the Customer Journey |

Third Party Content

Think with Google studied thousands of skippable ads across 11 verticals around the world to better understand how creative elements influence brand metrics. The findings helped them develop effective guidelines when creating or adapting a YouTube ad. These guidelines are called “Attract, Brand, Connect, Direct.” See how the ABCDs of YouTube advertising can work for you.

Facebook’s Structure For Success Webinar for 4A’s Media Agencies |

This webinar was presented by Facebook’s Caitlin Chittom and Matt Barbarasch to the 4A’s Mid-Sized Agency Media Directors Committee.  It was designed to give 4A’s media agencies all the information they need to run successful campaigns across the Facebook family of apps. This webinar went over the most important factors for campaign success, and walked […]

Getting Media Right: Marketing in Motion

Research Services

Kantar shares results of its survey of 500 senior marketing leaders to examine the opportunities, challenges, and trends facing the industry and provide practical implications for getting media right.

TV’s Biggest Moment is Now

4A's Member

Samsung Ads provides insight into the Total TV Watcher—those who watch content from streaming, cable, satellite, and even antennas—and guidance on how advertisers can be successful in the evolving TV landscape.

The CMO Survey |

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

The Data Game: Obstacles or Opportunities for Media Sellers and Advertisers |

Research Services

Read this report from Advertiser Perceptions to learn what advertising decision makers think about data, measurement, and research tools.

Internet Trends 2019

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

4A’s Releases “Measurement Priorities: The Agency Perspective”

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]