GumGum examines how an ad’s contextual relevance to content influences consumers.
Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.
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As has been recently reported, Nielsen has announced its intention to combine national in-home and out-of-home TV viewership into a single data stream, for use in calculating ratings and inventory pricing at the start of the 2020-21 broadcast TV season. Both C3 and C7 ratings will be affected. This will take information previously available as […]
Alight Analytics provides guidance for ad agencies to create a profitable analytics program.
Pixalate updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab’s app-ads.txt and ad.txt initiatives.
In this world of 5,000 data points, Vladimir Jones’ Jön White, Director of Digital and Data, shares five tips on how to better track and report your digital marketing efforts.
Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.
IAB Europe names its predictions of brand advertising topics for 2020, which include mindful marketing, audio advertising, and personalized experience.
Kantar discusses media and digital predictions for 2020.
Activate identifies and evaluates the most important trends for tech and media in the coming year.
Think with Google studied thousands of skippable ads across 11 verticals around the world to better understand how creative elements influence brand metrics. The findings helped them develop effective guidelines when creating or adapting a YouTube ad. These guidelines are called “Attract, Brand, Connect, Direct.” See how the ABCDs of YouTube advertising can work for you.