Video Benchmarks

Research Services

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Re-evaluating Media: What the Evidence Reveals about the True Worth of Media for Brand Advertisers

Research Services

This Ebiquity study looks into the valuation of online and offline media for brand building in the UK. The findings reveal that TV was the best medium on a range of attributes, followed by radio, newspapers, magazines, out-of-home, direct mail, social media, cinema, online video, and online display.

The CMO Survey

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

ROI/Attribution Providers: A Comparison of Leading Providers of Media Performance Analyses

This white paper, prepared by the 4A’s Media Measurement Committee, the Coalition for Innovative Media Measurement (CIMM) and Sequent Partners, looks at offerings from the prominent providers in digital, cross-platform, multi-touch and television attribution, and marketing mix modeling, using comparable criteria.

Driving Effective Digital Holiday Advertising

Research Services

GfK identifies the drivers of the most effective advertising during the 2017 holiday season and reveals some do’s and don’ts for marketers.

4A’s Data Summit Report 2018

More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms. In this report, we highlight topics covered at the event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.

Television Advertising

Mintel shares research in the effectiveness of TV advertising.

AdReaction: The Art of Integration

Kantar Millward Brown examines what makes an effective integrated campaign and shares five principles to follow for successful multichannel advertising.

4A’s and TVB Ask Nielsen to Replace Live Only Data Stream with Live +1

Marketing & Communications

The 4A’s and the Television Bureau of Advertising (TVB) have come together to propose a change to Nielsen’s published data streams that will better approximate daily consumer consumption and capture more delayed viewing behavior.

4A’s Local Video & Audio Committee Point of View: Replacing Live Data Stream with Live +1 (Day)

Media Services

This communication serves to notify the local buying community and partners of the 4A’s, of our combined point of view, and proposes that the 4A’s will formally request Nielsen to change the local data streams in 2018.

IAB Podcast Measurement Technical Guidelines

Research Services

The Interactive Advertising Bureau has released its latest podcast measurement guidelines, along with podcast player market share, tracking limitations, content delivery methods, and ad delivery methods.

Study Shows Ad Fraud Cut by 83 Percent in TAG Certified Distribution Channels

Marketing & Communications

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released a study conducted by The 614 Group that found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 83% from the broader industry average.