Video Benchmarks

Research Services

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Moat by Oracle Receives MRC Accreditation for Connected TV Video Impression Measurement

4A's Member

Moat by Oracle has received Media Rating Council (MRC) accreditation for rendered video ad impressions within connected TV (CTV) and over-the-top (OTT) environments.

Amplified Intelligence’s CEO Professor Karen Nelson-Field Shares The Future Of Media Measurement

4A's Partnerships

Read the original article from Cross Screen Media here Professor Karen Nelson-Field, Amplified Intelligence’s Founder and CEO, joins Cross Screen Media CEO Michael Beach to share her expertise on the Attention Economy and its effects on measuring media today. Watch the interview here and read the full transcript below.   Michael Beach: Karen, welcome to […]

The CMO Survey

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.

Digital 2021: Global Digital Overview |

Research Services

Check out Datareportal, We Are Social, and Hootsuite’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

Where We Are on TV

Research Services

GLAAD releases its annual study tracking the presence of LGBTQ characters on television.

Media Trends & Predictions 2021

Research Services

Kantar discusses media and digital predictions for 2021.

Nielsen’s Dave Hohman Details The Win-Win Opportunity Of Cross Platform Measurement

4A's Member

Nielsen’s Dave Hohman joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview. Topics include consumer media habits, changes in media measurement, and ways media buyers can handle these changes.

CX Effect: The value of CX: why, what and how to measure CX

September 24, 2020 How should we measure CX? Experience metrics can be granular task oriented logs or qualitative subjective reports, all the way to an index of every step of the entire journey map’s impact on business goals and outcomes. Joins us for a deep conversation on what matters and how to determine if an […]

Mid-Sized Agency Media Directors Committee’s Google Resources Hub |

Media Services

Please use this resource center for easy access to things like: Troubleshooting Links Online Training Insights & Trends Tools Content will be refreshed regularly. Contact Support Provide basic information on the help you need, and you will be guided to support options (phone, email or online chat) *Note: Phone support is generally available during customer […]

Television Advertising |

Mintel shares research in the effectiveness of TV advertising, including the impact of COVID-19.

BIPOC Owned Media Companies Resource List

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We have curated a list of 350+ minority-owned media outlets (TV & radio stations) to make available to members and non-members. This list has been cultivated primarily from the National Association of Black Owned Broadcasters (NABOB) and the National Telecommunications and Information Administration (NTIA, a division of the United States Department of Commerce), but will […]