How to Create an Effective Video Ad for Every Stage of the Customer Journey |

Third Party Content

Think with Google studied thousands of skippable ads across 11 verticals around the world to better understand how creative elements influence brand metrics. The findings helped them develop effective guidelines when creating or adapting a Youtube ad. These guidelines are called “Attract, Brand, Connect, Direct.” See how the ABCDs of YouTube advertising can work for you.

Video Benchmarks

4A's Member

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Getting Media Right: Marketing in Motion

Research Services

Kantar shares results of its survey of 500 senior marketing leaders to examine the opportunities, challenges, and trends facing the industry and provide practical implications for getting media right.

TV’s Biggest Moment is Now

4A's Member

Samsung Ads provides insight into the Total TV Watcher—those who watch content from streaming, cable, satellite, and even antennas—and guidance on how advertisers can be successful in the evolving TV landscape.

The CMO Survey |

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

The Data Game: Obstacles or Opportunities for Media Sellers and Advertisers |

Research Services

Read this report from Advertiser Perceptions to learn what advertising decision makers think about data, measurement, and research tools.

Internet Trends 2019

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

4A’s Releases “Measurement Priorities: The Agency Perspective”

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]

Dimension 2019: Winning in the Age of Authenticity |

Research Services

Kantar Media explores trends in subscription funding of media, advertising in an authentic way, and consumer attitudes toward advertising in this three-part global study.

Bending the Curve: TV + Digital Video |

Third Party Content

FreeWheel reveals how advertisers can combine TV and digital video to most effectively reach audiences in this guide.

Prepare for the Unexpected: A Guide to Testing and Learning with Incrementality Measurement |

Third Party Content

Facebook has created a guidebook on incrementality measurement, what can go wrong during marketing experimentation, and what you can do to overcome them.

The State of Ad Viewability

Third Party Content

Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.