Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
Kantar shares results of its survey of 500 senior marketing leaders to examine the opportunities, challenges, and trends facing the industry and provide practical implications for getting media right.
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
Read this report from Advertiser Perceptions to learn what advertising decision makers think about data, measurement, and research tools.
PwC provides trends, ad spending, and forecasts for major media in this global report.
Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!
Kantar Media explores trends in subscription funding of media, advertising in an authentic way, and consumer attitudes toward advertising in this three-part global study.
Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.
Deloitte analyzes and guides CIOs through eight trends that could disrupt business over the next year.
Ogilvy Consulting makes five predictions for 2019 in its annual trend report.
Sparks & Honey assembles the top must-know trends of 2019 to keep you culturally relevant in the coming year.
Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.