4A’s APB Media Responsibility Principles

Media Services

In order to promote a more diverse and equitable media ecosystem, the 4A’s Advertiser Protection Bureau presents the following Media Responsibility Principles. The Principles are designed to, among other things, encourage the dissemination of factual, accurate information and to combat the spread of misinformation and hate speech. Advertisers and agencies are encouraged to support publishers that […]

Mid-Sized Agency Media Directors Committee’s Google Resources Hub |

Media Services

Please use this resource center for easy access to things like: Troubleshooting Links Online Training Insights & Trends Tools Content will be refreshed regularly. Contact Support Provide basic information on the help you need, and you will be guided to support options (phone, email or online chat) *Note: Phone support is generally available during customer […]

4A’s Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership

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Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used […]

2020 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Tech Trends 2020 |

Research Services

Deloitte analyzes and guides CIOs through seven trends that could disrupt business over the next year.

10 Trends for 2020 |

4A's Member

Carat outlines ten consumer, media, and technology trends for 2020 and what they mean for brands.

Technology, Media, and Telecommunications Predictions 2020

Research Services

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

2020 Trends – IAB Europe Brand Advertising Topics |

Research Services

IAB Europe names its predictions of brand advertising topics for 2020, which include mindful marketing, audio advertising, and personalized experience.

20 Big Ideas That Will Change Your World in 2020

4A's Partnerships

LinkedIn predicts the top 20 trends for 2020 on topics including the environment, economies, and the workplace.

Media Trends & Predictions 2020

Research Services

Kantar discusses media and digital predictions for 2020.

Mexico: Reaching the Consumer and Distributing a Product |

Research Services

Santander reports on strategies to reach consumers in Mexico and insights on product distribution in the country.

Tech & Media Outlook 2020 |

Research Services

Activate identifies and evaluates the most important trends for tech and media in the coming year.