4A’s Data Summit Report 2018

More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms. In this report, we highlight topics covered at the event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.

2018 The Year Ahead

Research Services

Zenith predicts eight big trends for 2018, including blockchain, brand purpose, and live-stream retail.

WARC’s Toolkit 2018

Research Services

WARC highlights five key marketing trends for 2018.

2018 Trends

Research Services

Check out this 2018 healthcare trend report series from Syneos Health Communications.

Defining Moments in Agency History | The Bankruptcy that Changed Agency Media Relations Forever and the Demise of Sole Liability

Research Services

Learn how one agency’s bankruptcy changed the entire client-agency-media ecosystem.

Key Digital Trends for 2018

Research Services

Ogilvy predicts the top five digital trends of 2018 in its annual trend report. 

The Futurist Reports

Research Services

This report series from the AT&T Foundry, Ericsson, and RocketSpace highlight key insights into technologies and trends, including drones and entertainment, that are reshaping industries and the world at-large.

2018 Trends Brief

Research Services

Sparks & Honey assembles the top must-know trends of 2018 to keep you culturally relevant in the coming year.

10 Trends for 2018

Research Services

Carat outlines ten trends for retail, media use and consumption, and business models for 2018.

Marketing 2027

Research Services

Mediamath predicts how programmatic marketing will evolve over the next ten years.

10 Hot Consumer Trends 2018

Research Services

Ericsson reveals the hottest consumer trends for the upcoming year.

Beyond Impressions: How to Make Your Video Ad Results Stand Out from the Pack

Training & Development

In this exclusive session, ViralGains VP of Product & Strategy Glenn Kiladis explores the new world of video advertising. He dived deep into why the current model for video ad success is broken, and how you can leverage cutting-edge strategies and technologies to not only generate better returns for your clients, but create better experiences for their customers, resulting in a healthier ad ecosystem that will elevate you past the competition.