Global Entertainment and Media Outlook 2018-2022

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PwC provides trends, ad spending, and forecasts for major media in this global report.

Internet Trends 2018

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Mary Meeker’s annual report on key global Internet trends. Topics range from internet advertising growth to evolving work expectations to data privacy. Not to be missed!

IAB & 4A’s Long Form Video Terms and Conditions: Educational Webinar

On March 27th, 2018, the IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.

The Most Powerful Platform is… TV

Third Party Content

With the Upfronts fast approaching, TV is going through an evolution, embracing and adapting to the opportunities that digital consumption brings with it. The FreeWheel Council for Premium Video recently hosted a roundtable discussion with senior media executives on how TV is evolving to become a robust, converged platform to meet the needs of marketers. Read about the highlights and key takeaways in this post from FreeWheel’s VP of Global Agency, Brand & Industry Relations James Rothwell. 

Context is Key: The Premium Publisher Advantage

Third Party Content

When it comes to advertising, Viacom’s Director of Marketing Strategy Natalie Chan explains that it’s no longer a battle between linear and digital. Instead, it’s whether a platform can control its content.

2018 Tech Trends Report

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The Future Today Institute forecasts emerging technology trends that will influence the advertising and public relation industry, as well as other sectors, in the year ahead.

WARC’s Toolkit 2018

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WARC highlights five key marketing trends for 2018.

Look Ahead: Transparency Will Shape 2018

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Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.

Blockchain for Video Advertising: A Market Snapshot of Publisher and Buyer Use Cases

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Check out the IAB’s in-depth paper that uncovers strong use cases for blockchain technology in digital video advertising.

4A’s Data Summit Report 2018

More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms. In this report, we highlight topics covered at the event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.

2018 The Year Ahead

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Zenith predicts eight big trends for 2018, including blockchain, brand purpose, and live-stream retail.

2018 Trends

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Check out this 2018 healthcare trend report series from Syneos Health Communications.