Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.
Carat outlines twelve societal, media, and technology trends for 2021.
Kantar discusses media and digital predictions for 2021.
LinkedIn predicts the top 24 trends on topics including technologies, entertainment, education, and the workplace.
Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.
Activate identifies and evaluates the most important trends for tech and media in the coming year.
PwC provides trends, ad spending, and forecasts for major media in this global report.
In order to promote a more diverse and equitable media ecosystem, the 4A’s Advertiser Protection Bureau presents the following Media Responsibility Principles. The Principles are designed to, among other things, encourage the dissemination of factual, accurate information and to combat the spread of misinformation and hate speech. Advertisers and agencies are encouraged to support publishers that […]
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Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*. This stream will be used […]
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.