In order to promote a more diverse and equitable media ecosystem, the 4A’s Advertiser Protection Bureau presents the following Media Responsibility Principles. The Principles are designed to, among other things, encourage the dissemination of factual, accurate information and to combat the spread of misinformation and hate speech. Advertisers and agencies are encouraged to support publishers that […]

Please use this resource center for easy access to things like: Troubleshooting Links Online Training Insights & Trends Tools Content will be refreshed regularly. Contact Support Provide basic information on the help you need, and you will be guided to support options (phone, email or online chat) *Note: Phone support is generally available during customer […]

Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used […]

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Deloitte analyzes and guides CIOs through seven trends that could disrupt business over the next year.

Carat outlines ten consumer, media, and technology trends for 2020 and what they mean for brands.

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

IAB Europe names its predictions of brand advertising topics for 2020, which include mindful marketing, audio advertising, and personalized experience.

LinkedIn predicts the top 20 trends for 2020 on topics including the environment, economies, and the workplace.

Kantar discusses media and digital predictions for 2020.

Santander reports on strategies to reach consumers in Mexico and insights on product distribution in the country.

Activate identifies and evaluates the most important trends for tech and media in the coming year.