‘Disruptive Ads’: Top Apps Delisted

4A's Member

Pixalate uncovered 564 apps that have characteristics that appear to be consistent with apps removed from the Google Play Store due to “disruptive ads”. Read about the most popular apps and biggest developers that were delisted.

App-ads.txt and Ads.txt Trends 2019

4A's Member

Pixalate updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab’s app-ads.txt and ad.txt initiatives. 

Mobile Advertising Supply Chain Safety Report

4A's Member

Pixalate provides a deep-dive into the risks–ad fraud, privacy, national security–that stem from the mobile app ecosystem.

Internet Advertising Revenue Report

Research Services

The IAB and PwC releases its biennial report for U.S. Internet ad revenues, highlighting growth drivers and market share by media.

Refashion Your Thinking About Apparel Shopping |

Third Party Content

Facebook IQ shares results of its study of over 12,000 people in nine countries to better understand how the fashion consumer journey is evolving, especially due to the impact of mobile and social media. Learn about the importance of brand values, seamless experiences, geographical nuances, and strategies for marketers.

Mobile is Gen Z’s Living Room

Research Services

Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.

In Emerging Economies, Smartphone and Social Media Users Have Broader Social Networks |

Research Services

Pew Research Center’s survey of 11 emerging economies reveals that smartphone and social media users are more regularly exposed to people of different backgrounds and more connected with friends who they don’t see in person. Topics include mobile phone activities, subjects searched, text messaging, and more.

The CMO Survey |

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

IAB Mexico Reveals 90% of Mexican Internet Users Own a Smartphone, 67% Have Completed Online Purchases Recently |

Research Services

Portada reports on the results of the IAB’s survey of media and device consumption of Internet users in Mexico. Topics include digital device ownership, social media usage, online streaming, and e-commerce trends.

Video Ad Spend Study |

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital video, original digital video, advanced TV, and programmatic video.

Marketing to Millennials in 2019

Research Services

Clever Real Estate provides insights into Millennial media habits, as well as ways to connect with them over digital channels, in its newest survey results.

Successful Marketing Strategies to Reach African Consumers |

Research Services

Africancube gives marketing tips to reach consumers in Africa with the use of social media, influencers, SEO keywords, and market research.