Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

MRC Issues Guidelines for Measuring Viewable Impressions in Mobile Web and Mobile In-App Environments

Media Services

The Media Rating Council has issued the final version of its guidelines for measuring viewable impressions — an important step forward in establishing industry-standard metrics and laying the foundation for cross-channel, cross-platform measurement.

Starcom Mediavest Group Launches [email protected] Video and Native

Marketing & Communications

Starcom Mediavest Group (SMG) announced newly added video and native distribution channels to [email protected], the agency network’s proprietary technology platform that helps marketers scale quality content in real time.