Global Entertainment and Media Outlook 2020-2024

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

4A’s Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership


Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used […]

In Nation’s Healthcare Capital, The Buntin Group Thanks Medical Workers Through Outdoor Advertising Campaign

Nashville, TN (April 16, 2020) – The Buntin Group, through its subsidiary Buntin Out-of-Home Media, today unveiled an outdoor advertising campaign themed #OUTPOUR, designed to celebrate and thank the frontline medical workers fighting coronavirus. Consisting of traditional, poster and digital out-of-home units, the message will be placed across a city that’s known not just for […]

Location, Location, Location | Building a Strong Patient Connection

Research Services

Location is most important factor when choosing a new doctor, according to a new survey from the 4A’s Research and Researchscape. Gain insight into how healthcare providers can target new patients, especially the hard-to-reach male patient.

Inside the Campaign: United Airlines “Real Time Taxi” — by mcgarrybowen, with Media Partners Kinetic, MEC, Verifone

4A's Member

This first-of-its-kind campaign uses live traffic data to create a dynamic display for taxi tops — and dispels the myth that travel to JFK is faster than travel to Newark Airport (EWR).

Posterscope Creates New Outdoor Campaign for New Belgium Brewing

4A's Member

Digital Outdoor Campaign Uses Data to Determine the Perfect Place and Time to Try New Belgium Brewing’s Voodoo Ranger

Cross-Media Ad Effectiveness Study |

Research Services

The IAB set out to prove whether or not including desktop and mobile ads in a multi-platform ad campaign improves brand impact. Find out the results!

What’s Ahead for Out of Home Advertising in 2017?

4A's Member

Posterscope shares insights into this oft forgotten medium

Posterscope USA and Green Mountain Energy Convert Billboard Materials into Tote Bags as Part of Sustainable Campaign

4A's Member

Posterscope and Green Mountain Energy are working together to ensure materials used in a Green Mountain billboard advertising campaign don’t go to waste.

Laughlin Constable Captures Gold and Silver At Obie Awards |

Marketing & Communications

Laughlin Constable won one Gold and one Silver OBIE Award and one Finalist certificate at the Outdoor Advertising Association of America’s (OAAA) 73rd annual OBIE Awards.

Cactus Launches First Television Campaign to Educate Consumers About Retail Marijuana Laws

Marketing & Communications

Cactus is pleased to launch the first retail marijuana education campaign “Good To Know”, on behalf of the Colorado Department of Public Health and Environment (CDPHE).

4A’s EVP Bill Tucker Among Executives Added to Digital Place Based Advertising Association Advisory Board

Media Services

The Digital Place Based Advertising Association (DPAA) announced today that it has added seven senior executives from the advertising industry to its Advisory Board.