Location is most important factor when choosing a new doctor, according to a new survey from the 4A’s Research and Researchscape. Gain insight into how healthcare providers can target new patients, especially the hard-to-reach male patient.
PwC provides trends, ad spending, and forecasts for major media in this global report.
4A’s member agency BARKER shares best practices for leveraging a master QSR brand in a local market.
This first-of-its-kind campaign uses live traffic data to create a dynamic display for taxi tops — and dispels the myth that travel to JFK is faster than travel to Newark Airport (EWR).
Digital Outdoor Campaign Uses Data to Determine the Perfect Place and Time to Try New Belgium Brewing’s Voodoo Ranger
The IAB set out to prove whether or not including desktop and mobile ads in a multi-platform ad campaign improves brand impact. Find out the results!
Posterscope shares insights into this oft forgotten medium
Posterscope USA has completed a multi-faceted Out-of-Home campaign supporting Red Bull Sound Select Presents: 30 Days in LA, a month of 60 can’t miss artists in venues throughout Los Angeles.
Posterscope and Green Mountain Energy are working together to ensure materials used in a Green Mountain billboard advertising campaign don’t go to waste.
Laughlin Constable won one Gold and one Silver OBIE Award and one Finalist certificate at the Outdoor Advertising Association of America’s (OAAA) 73rd annual OBIE Awards.
Cactus is pleased to launch the first retail marijuana education campaign “Good To Know”, on behalf of the Colorado Department of Public Health and Environment (CDPHE).
The Digital Place Based Advertising Association (DPAA) announced today that it has added seven senior executives from the advertising industry to its Advisory Board.