PwC provides trends, ad spending, and forecasts for major media in this global report.
Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*. This stream will be used […]
Nashville, TN (April 16, 2020) – The Buntin Group, through its subsidiary Buntin Out-of-Home Media, today unveiled an outdoor advertising campaign themed #OUTPOUR, designed to celebrate and thank the frontline medical workers fighting coronavirus. Consisting of traditional, poster and digital out-of-home units, the message will be placed across a city that’s known not just for […]
Location is most important factor when choosing a new doctor, according to a new survey from the 4A’s Research and Researchscape. Gain insight into how healthcare providers can target new patients, especially the hard-to-reach male patient.
This first-of-its-kind campaign uses live traffic data to create a dynamic display for taxi tops — and dispels the myth that travel to JFK is faster than travel to Newark Airport (EWR).
Digital Outdoor Campaign Uses Data to Determine the Perfect Place and Time to Try New Belgium Brewing’s Voodoo Ranger
The IAB set out to prove whether or not including desktop and mobile ads in a multi-platform ad campaign improves brand impact. Find out the results!
Posterscope shares insights into this oft forgotten medium
Posterscope and Green Mountain Energy are working together to ensure materials used in a Green Mountain billboard advertising campaign don’t go to waste.
Laughlin Constable won one Gold and one Silver OBIE Award and one Finalist certificate at the Outdoor Advertising Association of America’s (OAAA) 73rd annual OBIE Awards.
Cactus is pleased to launch the first retail marijuana education campaign “Good To Know”, on behalf of the Colorado Department of Public Health and Environment (CDPHE).
The Digital Place Based Advertising Association (DPAA) announced today that it has added seven senior executives from the advertising industry to its Advisory Board.