Marketing to Young Adults in Brazil

Mintel explores the Gen Z market in Brazil with insights on social media, apparel buying, desire for new experiences, and customizable products.

The Beauty Consumer

This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.

Perceptions of Ad Personalization: Sentiments Toward Targeted Advertising

Research Services

Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.

Internet Trends 2019

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

2019 Deloitte Millennial Survey

Research Services

Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors. 

IAB Mexico Reveals 90% of Mexican Internet Users Own a Smartphone, 67% Have Completed Online Purchases Recently

Research Services

Portada reports on the results of the IAB’s survey of media and device consumption of Internet users in Mexico. Topics include digital device ownership, social media usage, online streaming, and e-commerce trends.

A Generation Without Borders: Embracing Gen Z

Research Services

OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.

Modern Wealth Survey

Research Services

Social media is a big influence — not always a good one — on American spending habits, according to a new survey from Charles Schwab.

Internet Advertising Revenue Report

Research Services

The IAB and PwC releases its biennial report for U.S. Internet ad revenues, highlighting growth drivers and market share by media.

April Advertising Law Alert from Frankfurt Kurnit Klein + Selz

Management Services

April highlights from Frankfurt Kurnit Klein + Selz’s Advertising Law Blog. Topics include cannabis marketing, SAG-AFTRA contract, using competitor trademarks in hashtags, and much more.

Sizing Up Twitter Users

Research Services

Pew Research Center provides a profile of Twitter users.

Marketing to Millennials in 2019

Research Services

Clever Real Estate provides insights into Millennial media habits, as well as ways to connect with them over digital channels, in its newest survey results.