The Infinite Dial |

Research Services

Edison Research reveals results of its annual survey of America’s digital media habits.

Twitter Rolls Out Simplified Advertising Product Suite

4A's Partnerships

Twitter announced on Wednesday, April 7, a rebrand of their advertising product suite in order to simplify and create clarity around Twitter’s ad product offerings. The rebrand is based on feedback from advertisers who wanted to see clearer, more straightforward language. Twitter has recategorized and rebranded their entire ad suite, going from 22+ individual ad format […]

Taking Stock with Teens |

Research Services

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Twitter Announces Conversation Settings for Ads

4A's Member

Twitter is making it easier for brands to control conversations they start on the platform by introducing conversation settings for ads.

The Conversation: Twitter Trends

4A's Member

Twitter examined the conversations happening on its platform to gain fresh understanding of evolving cultural trends and attitudes that are shaping our future.

Digital 2021: Global Digital Overview |

Research Services

Check out Datareportal, We Are Social, and Hootsuite’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

Social Media Use |

Research Services

Pew Research Center’s biennial survey provides insights into social media usage and adoption.

Media Trends & Predictions 2021

Research Services

Kantar discusses media and digital predictions for 2021.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

Build Your Brand with Local Influencer Marketing

4A's Member

Vladimir Jones shares the what, who, how, and why of influencer marketing to help build local brands.  

August 2020 Updates to Facebook Terms and Conditions

Changes to Facebook Terms   As you may be aware, Facebook has announced updates to its business terms, effective August 31st.  In order to prepare you for this change, we have highlighted below the material changes to the Terms , along with an explanation as to why those changes were made.  Please see below, and […]

Consumer Perception of Advertisers Boycotting Facebook

Research Services

4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.