Local Agency Launches Campaign to “Stop the Strain” on Hospitals and Workers

4A's Member

To help reduce the growing strain on U.S. health systems and workers, Lewis Communications today launched a nationwide public awareness campaign and pledge to urge all Americans to stay at home and “Act Contagious.”

2020 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Beer Brand in the USA: A Social Media Study |

Research Services

Awario conducted a social media listening study on beer brands in the U.S. to learn how a beer brand’s popularity online correlates with its market share. 

Social Media Overview in Brazil |

In this infographic, Mintel shows how digital influencers can be of great benefit to brands and causes in Brazil.

Attitudes Towards KOLs (Key Opinion Leaders) in China |

In this infographic from Mintel, discover the key characteristics, qualities, and purchase drivers of social media influencers in China. The consumer emotional connection with KOLs is also discussed.

How to Create an Effective Video Ad for Every Stage of the Customer Journey |

Third Party Content

Think with Google studied thousands of skippable ads across 11 verticals around the world to better understand how creative elements influence brand metrics. The findings helped them develop effective guidelines when creating or adapting a YouTube ad. These guidelines are called “Attract, Brand, Connect, Direct.” See how the ABCDs of YouTube advertising can work for you.

Facebook’s Structure For Success Webinar for 4A’s Media Agencies |

This webinar was presented by Facebook’s Caitlin Chittom and Matt Barbarasch to the 4A’s Mid-Sized Agency Media Directors Committee.  It was designed to give 4A’s media agencies all the information they need to run successful campaigns across the Facebook family of apps. This webinar went over the most important factors for campaign success, and walked […]

Internet Advertising Revenue Report

Research Services

The IAB and PwC releases its biennial report for U.S. Internet ad revenues, highlighting growth drivers and market share by media.

Refashion Your Thinking About Apparel Shopping |

Third Party Content

Facebook IQ shares results of its study of over 12,000 people in nine countries to better understand how the fashion consumer journey is evolving, especially due to the impact of mobile and social media. Learn about the importance of brand values, seamless experiences, geographical nuances, and strategies for marketers.

Taking Stock with Teens |

Research Services

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

US vs. South Asia: A Comparative Analysis of Cultural Influence on Social Media Brand Advertising

4A's Member

Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.

In Emerging Economies, Smartphone and Social Media Users Have Broader Social Networks |

Research Services

Pew Research Center’s survey of 11 emerging economies reveals that smartphone and social media users are more regularly exposed to people of different backgrounds and more connected with friends who they don’t see in person. Topics include mobile phone activities, subjects searched, text messaging, and more.