Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.
Nielsen reports where key opportunities lie to successfully reach women over 50.
Moat by Oracle has received Media Rating Council (MRC) accreditation for rendered video ad impressions within connected TV (CTV) and over-the-top (OTT) environments.
Pixalate complied research on app-ads.txt trends from Q1-Q4 2020 on apps in the Roku Channel Store.
GLAAD releases its annual study tracking the presence of LGBTQ characters on television.
Kantar discusses media and digital predictions for 2021.
Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.
Activate identifies and evaluates the most important trends for tech and media in the coming year.
PwC provides trends, ad spending, and forecasts for major media in this global report.
Nielsen’s Dave Hohman joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview. Topics include consumer media habits, changes in media measurement, and ways media buyers can handle these changes.
Sara Fischer, Media Reporter at Axios, joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview.
Mintel shares research in the effectiveness of TV advertising, including the impact of COVID-19.