4A’s Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership

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Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used […]

Pixalate Launches World’s First Connected TV (CSTI) Rankings to Benchmark the Quality of Programmatic Ad Sellers Across Roku, Amazon, Samsung Devices Seller Trust Index

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Pixalate announced the first-ever Connected TV/OTT Seller Trust Index (CSTI), a breakthrough addition to Pixalate’s suite of programmatic seller quality rankings.

Digital Video Advertising Spend Report

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The IAB and Advertiser Perception examine ad spending trends in digital video.

Programmatic Ad Spend in the Age of COVID-19

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Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.

The Illinois Lottery Salutes The Meaning of Winning in Powerful Spot

OKRP Teams with Director Simon Reinert Telling A Personal Story Amid The Pandemic   May 5, 2020 – A new spot from the Illinois Lottery pays tribute to the winning spirit of the people of the State of Illinois, through the story of a family and how they face the trials of everyday life when […]

COVID-19 Media Insights from Camelot

We’ve all been inundated with a seemingly endless array of information about the coronavirus, which has had a profound impact on all aspects of our lives – including media consumption.  The team at Camelot Strategic Marketing & Media has pulled together many of the more relevant articles and analyses from our media and research partners […]

SSAI in 2020: How MRC Accreditation Helps Combat IVT in OTT/CTV Advertising (Webinar)

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Join Pixalate on Thursday, May 7, 2020 at 1pm ET for an overview of their new MRC accreditations. Learn how they’re being put to use to fight ad fraud and improve transparency in OTT/CTV. 

Taking Stock with Teens |

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Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Theatrical Home Entertainment Market Environment (THEME) Report

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The MPAA shares international and U.S./Canada box office sales, top films, moviegoer and home viewer demographics, and more in its annual report.

Families in the UK |

Mintel looks into family trends and media habits in the UK and shares tactics for targeting parents.

The Most Engaging Ads of Super Bowl LIV |

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Check out Ipsos’ annual ranking of the top Super Bowl ads, with deep dives into the top three.

10 Trends for 2020 |

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Carat outlines ten consumer, media, and technology trends for 2020 and what they mean for brands.