Kantar discusses media and digital predictions for 2021.
Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.
Activate identifies and evaluates the most important trends for tech and media in the coming year.
PwC provides trends, ad spending, and forecasts for major media in this global report.
Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.
Nielsen’s Dave Hohman joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview. Topics include consumer media habits, changes in media measurement, and ways media buyers can handle these changes.
Sara Fischer, Media Reporter at Axios, joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview.
Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*. This stream will be used […]
Pixalate announced the first-ever Connected TV/OTT Seller Trust Index (CSTI), a breakthrough addition to Pixalate’s suite of programmatic seller quality rankings.
The IAB and Advertiser Perception examine ad spending trends in digital video.
Deloitte provides a snapshot into the media consumption of U.S. consumers by generation. How Americans are engaging with media during the pandemic is included.
Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.