Taking Stock with Teens |

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Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Shattering Stereotypes

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Nielsen reports where key opportunities lie to successfully reach women over 50.

Moat by Oracle Receives MRC Accreditation for Connected TV Video Impression Measurement

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Moat by Oracle has received Media Rating Council (MRC) accreditation for rendered video ad impressions within connected TV (CTV) and over-the-top (OTT) environments.

CTV App-Ads.txt Trends: Roku

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Pixalate complied research on app-ads.txt trends from Q1-Q4 2020 on apps in the Roku Channel Store.

Where We Are on TV

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GLAAD releases its annual study tracking the presence of LGBTQ characters on television.

Media Trends & Predictions 2021

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Kantar discusses media and digital predictions for 2021.

Technology, Media, and Telecommunications Predictions 2021

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Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

Technology & Media Outlook 2021

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Activate identifies and evaluates the most important trends for tech and media in the coming year.

Global Entertainment and Media Outlook 2020-2024

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PwC provides trends, ad spending, and forecasts for major media in this global report.

Nielsen’s Dave Hohman Details The Win-Win Opportunity Of Cross Platform Measurement

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Nielsen’s Dave Hohman joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview. Topics include consumer media habits, changes in media measurement, and ways media buyers can handle these changes.

Axios’ Sara Fischer On The Opportunities For Marketers In Convergent TV

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Sara Fischer, Media Reporter at Axios, joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview.

Television Advertising |

Mintel shares research in the effectiveness of TV advertising, including the impact of COVID-19.