10 Trends for 2020 |

4A's Member

Carat outlines ten consumer, media, and technology trends for 2020 and what they mean for brands.

Technology, Media, and Telecommunications Predictions 2020

Research Services

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

Tech & Media Outlook 2020 |

Research Services

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Holiday Outlook 2019

Research Services

The Consumer Technology Association provides insights into the top consumer electronics gifts for this holiday season, as well as holiday shopping behaviors.

Taking Stock with Teens |

Research Services

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

Mobile is Gen Z’s Living Room

Research Services

Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.

TV’s Biggest Moment is Now

4A's Member

Samsung Ads provides insight into the Total TV Watcher—those who watch content from streaming, cable, satellite, and even antennas—and guidance on how advertisers can be successful in the evolving TV landscape.

TV Advertising in Canada |

Mintel explores TV advertising conditions in Canada with information on popular TV ad formats, commercial avoidance, video ads by platform, and the appeal of movie and TV show ads.

Direct-to-Consumer Brands: TV Performance Benchmarks

Research Services

TVSquared examines direct-to-consumer brand advertising to see what’s working, what’t not, and best practices to make more effective TV ads.

State of the News Media |

Research Services

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.

Global Entertainment and Media Outlook 2019-2023 |

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

4A’s Releases “Measurement Priorities: The Agency Perspective”

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]