Kantar discusses media and digital predictions for 2024.
AI, first-party data, and social media search are the top three trends MNI Targeted Media predicts will influence digital marketing in 2024.
Activate identifies and evaluates the most important trends for tech and media in the coming year.
Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.
Key findings in Ofcom’s annual report include consumer media habits and ad spend across communication and media sectors in the United Kingdom.
PwC provides trends, ad spending, and forecasts for major media in this global report.
Check out the 2023 winners of the Cannes Lions Awards.
Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.
The IAB, Advertiser Perception, and Standard Media Index examine ad spending trends in digital video.
Deloitte provides a snapshot into the media consumption of consumers by generation in its annual report.
Mediaocean’s Omnichannel Video Creative Playbook is a one-stop reference for the changing shape of omnichannel video, helping our clients and partners understand the changing goals, formats and capabilities of TV+Video to support omnichannel marketing.
To uncover how CPG brands can best take advantage of CTV, Innovid, an independent ad delivery, personalization, and measurement platform, measured over 103 billion CPG video advertising impressions to provide trends, benchmarks, and actionable best practices.