Taking Stock with Teens |

Research Services

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

Mobile is Gen Z’s Living Room

Research Services

Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.

Video Benchmarks

4A's Member

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Global Entertainment and Media Outlook 2019-2023 |

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

Video is the Most Popular of the Subscription Services but Also the Most Volatile According to Fetch Report

4A's Member

With continued growth and competition among subscription services, new study reveals strategies for customer acquisition and retention. SAN FRANCISCO, CA – May 8, 2019 – Fetch, the global mobile-first agency, part of Dentsu Aegis Network, today released the findings of a study called “Customer Retention in the Subscription Economy,” which showed that there is still sustained […]

Internet Advertising Revenue Report

Research Services

The IAB and PwC releases its biennial report for U.S. Internet ad revenues, highlighting growth drivers and market share by media.

Video Ad Spend Study |

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital video, original digital video, advanced TV, and programmatic video.

Attitudes to Digital Video Advertising |

Research Services

IAB Europe has released its annual report examining trends in digital video advertising in Europe with information on ad spending rates and budgets, metrics, cross-screen campaigns, and more.

A Strategic Guide to Digital Marketing & Advertising for Financial Services

Research Services

MNI Targeted Media gives tips financial service companies can use to reach existing and potential clients.

Bending the Curve: TV + Digital Video |

Third Party Content

FreeWheel reveals how advertisers can combine TV and digital video to most effectively reach audiences in this guide.

When It Comes to Video Ad Creative, How Much Should You Customize? |

Third Party Content

Think with Google shares their findings on how video ad customization drives brand impact.

Digital Media Trends Survey |

Research Services

Deloitte provides insight into the media habits of U.S. consumers by generation in its annual report.