Bending the Curve: TV + Digital Video

Third Party Content

FreeWheel reveals how advertisers can combine TV and digital video to most effectively reach audiences in this guide.

When It Comes to Video Ad Creative, How Much Should You Customize?

Third Party Content

Think with Google shares their findings on how video ad customization drives brand impact.

Taking Stock with Teens

Research Services

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

Digital Media Trends Survey

Research Services

Deloitte provides insight into the media habits of U.S. consumers by generation in its annual report.

Video Benchmarks

4A's Member

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

4 Ways to Get Mid-Funnel Impact Out of Your Brand Campaign

Third Party Content

Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.

The State of Ad Viewability

Third Party Content

Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.

A New Video World Order | What Motivates Consumers?

Research Services

In its annual report on video consumption, PwC divides consumers into five distinct video watching segments and provides demographic profiles, viewing habits, and audience motivations for each.

Digital Usage Trend Report

Research Services

IAB looks at consumer usage patterns of desktop and mobile sites, apps, and videos, as well as digital and mobile ad revenue.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

Video Landscape Report

Research Services

The IAB provides perspectives on the current state of the video advertising ecosystem, as well as current opportunities, challenges, and emerging trends.

Surveying the Digital Future

Research Services

Digital media behaviors, usage of emerging technologies, privacy concerns, the Internet’s importance in political campaigns, and more are featured in The Center for the Digital Future’s annual report.