IAB looks at consumer usage patterns of desktop and mobile sites, apps, and videos, as well as digital and mobile ad revenue.
Kantar discusses media and digital predictions for 2019.
Digital media behaviors, usage of emerging technologies, privacy concerns, the Internet’s importance in political campaigns, and more are featured in The Center for the Digital Future’s annual report.
Activate identifies and evaluates the most important trends for tech and media in the coming year.
Check out this biannual report from the IAB and PwC for U.S. Internet ad revenues.
The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s. “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA.
Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.
Think with Google provides successful examples of brands using storytelling to show support of the LGBTQ community and the importance of inclusive advertising.
Extreme Reach’s Video Benchmarks Report for Q2 2018 reveals trends driven by increased cord-cutting and demands for trust and brand safety. The opportunity for advertising on Connected TV is growing, evidenced by CTV overtaking mobile in the percentage of video ad impressions served by device in Q2. Premium inventory drives higher viewability and completion rates.
Extreme Reach’s Video Benchmarks Report for Q1 2018 reveals positive trends in video advertising with completion rates at new highs and fraud rates at new lows. Premium Publishers account for the majority of impressions served in Q1 at a rate of 71%, versus 29% for media aggregators. This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.
Ooyala’s Q1 2018 Global Video Index covers video viewing and video advertising around the world. The report has individual chapters devoted to streaming video, tablet and smartphone video, mobile consumption, engagement, and video advertising trends.
PwC provides trends, ad spending, and forecasts for major media in this global report.