Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.
Deloitte provides a snapshot into the media consumption of U.S. consumers by generation. How Americans are engaging with media during the pandemic is included.
Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.
Activate identifies and evaluates the most important trends for tech and media in the coming year.
PwC provides trends, ad spending, and forecasts for major media in this global report.
The IAB and Advertiser Perception examine ad spending trends in digital video.
Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.
The 4As Agency Financial Committee held a roundtable meeting on May 27, 2020. View the webinar deck here.
Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.
Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting. View the webinar deck here.
“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting. View the webinar deck here.
4A’s Research and Researchscape surveyed over 1000 people to learn about consumer participation in online events and how brands can use them to reach consumers.