FreeWheel reveals how advertisers can combine TV and digital video to most effectively reach audiences in this guide.
Think with Google shares their findings on how video ad customization drives brand impact.
Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.
Deloitte provides insight into the media habits of U.S. consumers by generation in its annual report.
Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.
Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.
Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.
In its annual report on video consumption, PwC divides consumers into five distinct video watching segments and provides demographic profiles, viewing habits, and audience motivations for each.
IAB looks at consumer usage patterns of desktop and mobile sites, apps, and videos, as well as digital and mobile ad revenue.
Kantar discusses media and digital predictions for 2019.
The IAB provides perspectives on the current state of the video advertising ecosystem, as well as current opportunities, challenges, and emerging trends.
Digital media behaviors, usage of emerging technologies, privacy concerns, the Internet’s importance in political campaigns, and more are featured in The Center for the Digital Future’s annual report.