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Discipline

Young woman with blonde hair smiles while holding a camera on a rooftop at dusk. She's wearing a black jacket and jeans. Blurred city lights in background.

05/07/2025

Guest Post | Where Engagement Meets ROI: The Measurable Power of Gaming

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05/07/2025

4As Announces New CEO

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Agentic AI

05/02/2025

Is Agentic AI Advertising’s Next Big Disruption?

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04/30/2025

GenAI Blueprint: A Comprehensive Guide to Agency GenAI Implementation

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04/23/2025

Guest Post – From AI to ROI: How Independent Agencies Can Achieve Big Results with Microsoft Advertising

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A person in a red suit speaks at a podium with a microphone, facing an audience seated at round tables in a bright, modern conference room with large windows.

04/23/2025

Arkansas Legislation Addresses AI-Generated Content Ownership and Publicity Rights

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Two women collaborate enthusiastically at a flipchart in a modern office. Laptops and a large screen are visible, creating a productive atmosphere.

04/16/2025

Guest Post – How To Be A Creative’s Favorite Strategist

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04/14/2025

Blockgraph and the 4As Partner to Release New Research About the Power of Household Identity in the New TV Era

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Smiling man with beard, wearing white headphones around neck, sits on floor beside sofa, engrossed in smartphone. Bright day, relaxed mood.

04/10/2025

Guest Post – Premium Placement: Why Quality Matters in Mobile Gaming Advertising

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