Insights & Industry News

After eight years leading the 4As, I’ve learned that challenging times don’t break our industry—they reveal its character. A pandemic, whiplash macro‑economics and an AI revolution have applied pressure to every aspect of the agency ecosystem. The good news is that pressure can forge something stronger if we choose to respond with integrity rather than insecurity.

New guide provides essential strategies for marketers navigating the future of generative search engine optimization and zero-click customer journeys.

Chicago-based AbelsonTaylor Group, a longtime leader in healthcare advertising and marketing, has just launched a new pro bono program called UNITE to support early-stage, health-focused startups and small businesses in the Chicago area by offering customized branding, strategy, and marketing services typically reserved for major healthcare brands.

Country star Reba McEntire centers Realtor.com’s “Nearly Home” campaign, popping into a sitcom-like spot to reassure frustrated home buyers anything is possible.

TBA Worldwide (TBAWW), a fast-growing, independently owned collective of advertising agencies and specialty marketing firms, is proud to announce the appointment of Haley Brandon as its new Chief Financial Officer, effective May 1, 2025.

&Barr announces it has been selected by the International Association of Amusement Parks and Attractions (IAAPA) for creative and media services to develop a comprehensive marketing and branding strategy for their IAAPA Expo events.

Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party custom data across tailored inventory packages worldwide. Now, with this latest integration, advertisers can access real-time optimization alongside brand measurement and custom data—driving incrementality in brand awareness, purchase intent and consideration.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, announced its acquisition of mobile advertising and monetization platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software (NASDAQ: TTWO).

The 4A’s has overhauled the Multicultural Advertising Intern Program (MAIP) and Vanguard — two of the marketing industry’s cornerstone diversity initiatives, revamping the curriculum for both and expanding access to applicants.

The 4As named Justin Thomas-Copeland its new CEO, effective immediately. He succeeds Marla Kaplowitz, who will leave the organization on May 30 and guide the transition until that time.