Generative AI is revolutionizing the creator economy, boosting innovation and delivering outstanding returns on investment. However, as AI systems become more integrated into various sectors, including advertising, concerns around consumer protection, data privacy, and intellectual property have risen to the forefront of regulatory discussions. 

States and the federal government are grappling with the need to establish frameworks that ensure AI technologies are developed and deployed responsibly, safeguarding consumers from potential risks such as biased decision-making, algorithmic transparency, deepfakes, and unfair market practices. As AI technology continues to advance, these regulatory efforts will play a pivotal role in shaping a fair, secure, and transparent digital ecosystem.

Issues We're Watching

Intellectual Property

The growing use of generative AI systems in the advertising and marketing industries has raised significant concerns about…

Content Provenance and AI Disclosure

As AI tools are increasingly integrated into advertising workflows, the issue of AI disclosure and content provenance becomes…

AI System Transparency

The opacity inherent in commercially-derived AI algorithms presents a significant challenge for advertisers, obscuring the decision-making processes, data…

AI Labor Issues

The legislative and regulatory landscape surrounding AI labor issues is rapidly evolving, marked by a patchwork of state…

Tracking AI Laws in the States

The vacuum created by the federal government's failure to act on AI policy has triggered state-level legislative efforts, catalyzed by escalating advocacy from creators and the business sector. 

As AI continues to shape industries and societies, state legislative bodies are rapidly introducing new bills to address its ethical, legal, and economic implications. The 4As provides our members with an up-to-date, comprehensive view of state AI legislative efforts on key issues impacting agencies, allowing our members to track bills from inception to passage, and see how each state is responding to the evolving challenges posed by AI technology.

Our interactive maps offer a clear and intuitive way to follow AI-related legislation at the state level. With detailed tracking of bill status, sponsors, and key actions, you can quickly understand the progress of laws impacting AI in your state and across the nation.

The 4As is monitoring the following state legislation related to copyright and IP protections for content generated by AI systems.

Track State Bill Progress

How the 4As is Engaging On AI Issues in the States

The 4As, along with other partners in the industry, are actively engaging with state policymakers as AI legislation impacting the advertising sector is introduced and advances through the legislative process. Learn more about where we are engaging below.

Paper

The 4As Guide to Content Provenance

In response to the rise of concerns around digitally altered or created content, the 4As recognizes the need for an industrywide content provenance standard.

04/30/2025

GenAI Blueprint: A Comprehensive Guide to Agency GenAI Implementation

Whether your agency is just beginning to explore generative AI or already integrating it into your workflows, this…

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05/09/2024

Emerging Laws Governing Agencies’ Use of AI

Most agencies and their clients are using Generative AI for at least some activities and a lot has…

Latest AI Policy News

06/18/2025

NY Legislature Passes the Nation’s First Synthetic Performer Disclosure Bill

Assembly Bill 606B / Senate Bill 1228C, currently advancing in the New York State Legislature, would require conspicuous…

06/18/2025

Justin Thomas-Copeland: The Man With a Big Job at a Pivotal Moment for Advertising

We catch up with the 4As’ new CEO at Cannes Lions to hear what he has planned for the…

06/17/2025

New York Becomes First State to Require Disclosure of AI-Driven Layoffs

New York has quietly become the first state to require employers to disclose when artificial intelligence contributes to…

05/27/2025

New York Synthetic Performer Disclosure Bill Draws Industry Opposition Over Broad Scope, Chilling Effect on Innovation

Assembly Bill 606B / Senate Bill 1228C, currently advancing in the New York State Legislature, would require conspicuous…

A person in a red suit speaks at a podium with a microphone, facing an audience seated at round tables in a bright, modern conference room with large windows.

04/23/2025

Arkansas Legislation Addresses AI-Generated Content Ownership and Publicity Rights

In the 2025 legislative session, Arkansas took action to address the burgeoning impact of artificial intelligence (AI), enacting…

02/03/2025

U.S. Copyright Office Publishes Part 2 of AI Report, Offering Clarity on Copyright for Generative AI Outputs

On January 29, 2025, the U.S. Copyright Office released Part 2 of its Report on the legal and…