Generative AI is revolutionizing the creator economy, boosting innovation and delivering outstanding returns on investment. However, as AI systems become more integrated into various sectors, including advertising, concerns around consumer protection, data privacy, and intellectual property have risen to the forefront of regulatory discussions. 

States and the federal government are grappling with the need to establish frameworks that ensure AI technologies are developed and deployed responsibly, safeguarding consumers from potential risks such as biased decision-making, algorithmic transparency, deepfakes, and unfair market practices. As AI technology continues to advance, these regulatory efforts will play a pivotal role in shaping a fair, secure, and transparent digital ecosystem.

Issues We're Watching

Intellectual Property

The growing use of generative AI systems in the advertising and marketing industries has raised significant concerns about…

Content Provenance and AI Disclosure

As AI tools are increasingly integrated into advertising workflows, the issue of AI disclosure and content provenance becomes…

AI System Transparency

The opacity inherent in commercially-derived AI algorithms presents a significant challenge for advertisers, obscuring the decision-making processes, data…

AI Labor Issues

The legislative and regulatory landscape surrounding AI labor issues is rapidly evolving, marked by a patchwork of state…

Tracking AI Laws in the States

The vacuum created by the federal government's failure to act on AI policy has triggered state-level legislative efforts, catalyzed by escalating advocacy from creators and the business sector. 

As AI continues to shape industries and societies, state legislative bodies are rapidly introducing new bills to address its ethical, legal, and economic implications. The 4As provides our members with an up-to-date, comprehensive view of state AI legislative efforts on key issues impacting agencies, allowing our members to track bills from inception to passage, and see how each state is responding to the evolving challenges posed by AI technology.

Our interactive maps offer a clear and intuitive way to follow AI-related legislation at the state level. With detailed tracking of bill status, sponsors, and key actions, you can quickly understand the progress of laws impacting AI in your state and across the nation.

The 4As is monitoring the following state legislation related to copyright and IP protections for content generated by AI systems.

Track State Bill Progress

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The 4As Guide to Content Provenance

In response to the rise of concerns around digitally altered or created content, the 4As recognizes the need for an industrywide content provenance standard.

04/30/2025

GenAI Blueprint: A Comprehensive Guide to Agency GenAI Implementation

Whether your agency is just beginning to explore generative AI or already integrating it into your workflows, this…

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05/09/2024

Emerging Laws Governing Agencies’ Use of AI

Most agencies and their clients are using Generative AI for at least some activities and a lot has…

Latest AI Policy News

02/03/2025

U.S. Copyright Office Publishes Part 2 of AI Report, Offering Clarity on Copyright for Generative AI Outputs

On January 29, 2025, the U.S. Copyright Office released Part 2 of its Report on the legal and…

Crypto, BitCoin

01/28/2025

Peering into the ‘Crypto Ball’: What lies ahead for AI regulation in 2025

Transparency in AI will likely be of great importance to advertisers in the years ahead, particularly as new…

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12/13/2024

What an ‘AI Czar’ could mean for the advertising industry

It’s recently been reported that the new presidential administration might create an “AI czar” role to oversee high-level AI issues, although it’s unclear where this new position might reside, and what power it might have.