Emerging Laws Governing Agencies’ Use of AI

Most agencies and their clients are using Generative AI for at least some activities and a lot has been said and written about the legal and ethical issues associated with this—even if the use is, for now, only internal.  New laws have only recently been promulgated that govern use of AI.  The EU Artificial Intelligence Act and various U.S. state laws are starting to build a web of obligations and prohibitions that all marketers and agencies need to understand.

Eric Prager, Partner at Venable LLP, and Heather West, Senior Director of Cybersecurity and Privacy Services, Venable LLP join the 4As to talk about these laws and answer questions such as:

•  When do U.S. advertising professionals need to worry about the EU AI Act?

•  What do state laws regulate and what additional regulation seems likely?

•  What federal laws in the U.S. may regulate uses of AI, and is specific federal legislation likely?

This webinar was recorded on May 9, 2024.