2025 Planned Salary Increase and 2024 Actual Salary Increase Report

2025 Planned Salary Increase & 2024 Actual Salary Increase Report

The 2024 4As survey report delivers an overview of salary increases across member agencies of all sizes. Conducted in October 2024, the survey offers members valuable insights into 2024 salary trends and planned adjustments for 2025. Where applicable, it also includes comparative analysis using data from previous years to highlight trends and changes.

All 4As members were invited to participate in the survey. Responses were collected from 150 participants across 129 agencies. This year’s sample was split 80% independently owned and 20% part of a holding company. Eighty-six percent of the agencies included up to 150 employees, and 84% were classified as full service.

This report provides information on:

• Percentage of agencies providing/planning salary increases in 2024/2025
• Breakdown by type of increase (i.e., merit, market adjustment, promotion) in 2024/2025
• Typical range of salary increases in 2024/2025
• Salary increases impact on budget 2024/2025
• Cost of living adjustments in 2024
• Departments with the greatest share of salary increases in 2024
• Hiring challenges – by department, the driving factors, & potential solutions

Ordering Information

If you wish to order a copy of the report, please follow the ordering instructions below. The cost for 4As members who did not participate in the study is $299.

To begin your request, please click REQUEST TO PURCHASE. If your request is approved, you will receive an email containing the purchase link. When your purchase is complete, your invoice will include the link to access the report. Remember, to access any purchased reports you must log into your account prior to clicking on the report’s link.

Due to the sensitive nature of the data contained in this report, access will be subject to review and approval by Jessica Sterling or one of the Business Intelligence & Insight team members. Members who participated in the study have received a complimentary copy of the report.

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