Case Study: Mintz & Hoke’s Strategic Use of Their 4As Membership to Build a Culture of Learning

The Strategic Challenge

Mintz & Hoke was already an existing member of the 4As, valuing the association’s trusted brand equity and agency-specific expertise. They relied on the 4As for guidance, industry alignment, and resources uniquely relevant to agency life.

Recently, Stephanie Clason, Operations & People Lead at Mintz & Hoke, connected with agency leadership to discuss employee development. Although training had been top of mind, the agency did not have a formal, structured training program in place. The conversation reinforced the need for a scalable, repeatable learning solution that employees would actually engage with – and one that leadership could easily measure and validate.

The 4As Learning Institute offered exactly that.

The 4As Solution: Ensuring the Investment Delivered Value

With an annual investment of approximately $10,000 into the 4As Learning Institute subscription, Mintz & Hoke wanted to ensure the program delivered measurable value across levels and functions. Thanks to the regular usage tracking provided directly by the 4As Learning Institute team, the agency can clearly see:

• Trends in cross-functional engagement
• Overall utilization and learning patterns across the agency
• How individuals self-direct their own growth and skill-building
• Which employees are registering and what courses they select

The data shows that Mintz & Hoke not only met their investment value – they surpassed it by roughly $7,000 in additional usage.

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