When Tombras, one of the largest independent agencies in the U.S., began scaling rapidly, it faced a common challenge: high-performing managers without formal leadership training. To meet the moment, the agency enrolled account leaders in the 4As Team Leadership Certification Program, equipping them with the tools to lead with clarity, confidence and impact. The result? A stronger, more connected leadership culture, better collaboration and ultimately, recognition as Ad Age’s 2025 Agency of the Year. Most importantly, Tombras embedded ongoing learning and peer support into daily workflows, making leadership development part of the agency’s DNA, leading to a ripple effect across teams.
Related Resources
Guidance, Paper, Report
Unlocking Neurodiversity: A creative advantage
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
4As State of the ERG Study
Employee Resource Groups (ERGs) have long been instrumental in fostering a sense of connection, belonging and inclusivity within…
Guidance
The Future of Career Planning
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…