Case Study: Elevating AI Maturity — A Custom Learning Solution for McKinney

The Strategic Challenge

McKinney, a premier 4As member, recognized that simply providing access to generative Al tools was insufficient to drive meaningful organizational change. While the agency had invested in proprietary Al initiatives and internal champions, they essentially had a “great gym” but lacked the specialized coaching required to help employees integrate these tools into their unique, daily professional workflows.

McKinney sought to move beyond passive learning, requiring a solution that empowered every team member to independently navigate their own Al journey.

The 4As Solution: A Custom-Calibrated Learning Roadmap

As the trusted association for the industry, the 4As Learning Institute designed elevAlte-a blended learning experience that paired foundational knowledge with high-impact, hands-on workshops. This program was built on the principle that “knowing is not the same as doing”.