ABOUT:
2024 marked a revolutionary period for our industry, with dramatic shifts in agency structures, the integration of AI and a deep reckoning with the future of the industry.
Drawing from her identity and experiences as a woman, person of color, and emerging leader in Advertising, Juie Shah delved into the crucial role of strategy in facilitating necessary change management during these transformative times. She examined change through the lens of evolving client needs, technology, and talent, providing an actionable blueprint for strategists to navigate and shape the future of the industry.
Recorded on October 1, 2024 at CES
Speakers
Juie Shah
Group Strategy Director
DDB Chicago
