ABOUT:
It’s time to move from AI hype to AI how. In this session, Tombras Executive Creative Director Avi Baliga and Google Head of US Agency & Industry Marketing Aly Gibson, will walk through an ‘Impossibly Smart Billboard’ campaign for PODS, which was spurred from Google’s challenge to create an impossible ad that could not have been done before GenAI. Tombras used Google AI and Gemini to turn a PODS moving truck into a billboard featuring over 1600 headlines updating in real-time based on location, weather, traffic and local insights across all of NYC.
Recorded on October 1, 2025 at StratFest 2024
Speakers
Avi Baliga
Executive Creative Director
Tombras
Aly Gibson
Head of US Agency & Industry Marketing
