The Impact of Advertising on the US Economy: 2024–2029

Did you know advertising is responsible for driving almost 20% of the U.S. economy and generating nearly 29 million U.S. jobs?

Discover the powerful impact of advertising on the U.S. economy with the latest research from The Advertising Coalition (TAC), supported by the 4As and ANA and others in the advertising ecosystem.

This comprehensive study investigated projected advertising expenditures in the United States and their broader economic ripple effects, including the role of advertising in stimulating sales,  purchases of goods and services throughout the supply chain, and the re-spending of wages by employees in the advertising industry. 

The S&P Global Market Intelligence report also includes economic data with detailed breakdowns by state and Congressional District. Learn why preserving the full deductibility of advertising is vital for continued U.S. economic growth.

View the breakdown of jobs supported by advertising by state and congressional district

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About The Advertising Coalition (TAC)
The 4As is a proud member of The Advertising Coalition (TAC), an alliance of the nation’s leading media companies and trade organizations broadly representing advertising-centric businesses and interests across the country. For nearly three decades, TAC and its members have advocated to preserve the current federal tax treatment of advertising as a normal business expense–fully deductible in the year it is spent. Learn more: https://theadcoalition.com/