White Papers
Leverage industry expertise for insights into everything from AI and new business to compensation, talent and beyond. The 4As produces or co-produces white papers, guidance and thought leadership on a variety of topics relevant to agencies.
Paper
4As Environmental Social Governance Guidance Paper
The global Environmental Social Governance (ESG) reporting landscape is complicated and ever evolving. In fact, by some estimates,…
Paper
Five Essential Points for CX Measurement Success
Learn how you can simplify the complexity of customer experience and unlock a successful CX measurement approach. In…
Paper
Wage Transparency Laws
Impact and Potential Approaches for Agencies:
The 4As Chief Talent & People Officer Committee recently met to discuss the ongoing changes in the U.S. across municipalities and states regarding wage transparency laws related to recruitment and job postings.
Paper
Misinformation & Disinformation Whitepaper
Featured in Adweek here The proliferation of misinformation and disinformation poses significant threats to both advertisers and society.…
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