New Business Activity Tracker
R3 New Business League Global and US – May 2025
Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an…
Guidance
ANA/4As Standardized RFI Template
The Request for Information (RFI) originated in the realm of government contracting as a standardized way to gather…
Report
The Impact of Advertising on the US Economy: 2024–2029
Discover the powerful impact of advertising on the U.S. economy with the latest research from The Advertising Coalition (TAC), supported by the 4As and ANA and others in the advertising ecosystem.
Report, Survey
4As Martech Solutions Survey
In 2023 and 2024, the Media, Tech & Data team conducted the Martech Solutions surveys—some of our most requested work, made possible thanks to input and support from our agency members.
Agency Search Consultants List
The 4As is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.
New Business Activity Tracker
R3 New Business League Global and US – Apr 2025
Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an…
The State of Generative AI Inside US Marketing Agencies, 2025
Access the latest GenAI industry data in this new joint report from 4As and Forrester.
Guidance, Paper, Report
Unlocking Neurodiversity: A creative advantage
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Member Perks
SmartBrief: 4As Member Perks
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Report, Survey
2025 Financial & Operational Benchmark Survey Report
The dashboard presents data collected from 117 agencies, with 85% identifying as full-service. Ownership structures among participants comprised 80% independently owned agencies and 20% affiliated with holding companies or private equity.
Member Perks
Ad Age: 4As Member Perk
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Member Perks
Premier Consulting & Integration: 4As Member Perk
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
