Member Perks
Guideline: 4As Member Perk
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Case Study: 4As Leadership Training – A Game-Changer for Tombras, Ad Age Agency of the Year 2025
Embed ongoing learning and peer support into daily workflows, making leadership development a part of your agency’s DNA.
Video
Unveiling the Future: How Agencies are Implementing Generative AI
Generative AI is transforming advertising, but how are agencies turning its potential into reality? Three forward-thinking agencies joined us to share how they’re actively integrating GenAI into their workflows, products, and client work. Watch the recording to explore strategic approaches and learn how to build a practical GenAI playbook for your agency.
Video
Decisions 2025 Atlanta: Be on the Right Side of the Law
As artificial intelligence continues to revolutionize industries, understanding the legal landscape surrounding its development and deployment has never…
Paper
Agency Compensation & The Transparency Trap: Where to Draw the Line
This report examines the findings of an October 2024 study highlighting the ongoing industry debate about transparency and offering a path forward for more effective, value-based compensation approaches.
Toolkit
GenAI Maturity Model
Discover Your Agency’s GenAI Maturity. Curious where your agency stands in the GenAI journey? The 4As GenAI Maturity Model offers a fast, dimension-based self-assessment to pinpoint your current stage and serve up tailored, actionable next steps.
Member Perks
Neurons Inc: 4As Member Perk
Neurons is the world’s leading consumer neuroscience company, helping marketers with insights to make smarter decisions, faster. We…
Member Perks
ThinkLA: 4As Member Perk
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Member Perks
Shirofune: 4As Member Perk
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Guidance
White House 2025 AI Action Plan: FAQ Guidance for Agencies
On July 23, 2025, the White House unveiled the “Winning the AI Race: America’s AI Action Plan,” outlining…
New Business Activity Tracker
R3 New Business League Global and US – June 2025
Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an…
Member Perks
U of Digital: 4As Member Perk
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