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Discipline

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Guidance, Paper

From Cost Center to Value Driver: How Agencies Can Monetize Tech Investments

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Cheque: 4As Member Perk

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NinjaCat: 4As Member Perk

NinjaCat is the leading Enterprise Data & AI Agents Platform for Marketing, transforming how brands, agencies, and media companies harness data and AI to drive marketing performance.

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4As 2025 Media Commission Insights Report

A comprehensive industry report revealing agency hourly billing rates across geographies, departments, and agency sizes.

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MRI-Simmons: 4As Member Perk

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Agency Search Consultants List

The 4As is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

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Prxy AI: 4As Member Perk

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Canto: 4As Member Perk

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4As 2025 Billing Rate Benchmark Survey: Agency Hourly Billing Rates

A comprehensive industry report revealing agency hourly billing rates across geographies, departments, and agency sizes.

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Video

The Impossibly Smart Billboard Campaign: Generative AI In Action

It’s time to move from AI hype to AI how. In this session, Tombras Executive Creative Director Avi Baliga and Google Head of US Agency & Industry Marketing Aly Gibson, will walk through an ‘Impossibly Smart Billboard’ campaign for PODS.

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Report

VML Report | The Future Shopper 2025: Key Trends Shaping E-Commerce

For the 9th consecutive year, VML presents The Future Shopper report, drawing insights from 25,000+ shoppers across 16 countries.…

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The Agency Tune-Up

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