From famous ad campaigns to cultural movements, here are some of the moments that stand out over the last 100 years of advertising.
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The Golden Age of Advertising
Jerry Seinfeld Brings American Express Down to Earth a Smidge
Mad Men Tells The Story of A Scotch-Soaked Mad Ad World
R/GA Teams Up with Nike and Apple to Run the Fitness World
Advertising Embraces R&B with Billy Davis’s Hire
APG Published the First “How to Plan Advertising” Handbook
Old Spice Loses the Shirt, Keeps the Whistle
MasterCard, McCann-Erickson and a Campaign That Never Got Old? Priceless.
Alex Osborn, the Father of Brainstorming
Dawn of Social Media Era
Jay Chiat Hires Jane Newman
Behind The Scenes
The Golden Age of Advertising
David Ogilvy’s ‘Confessions of an Advertising Man’ Considered Required Reading
Bill Bernbach Founds Doyle Dane Bernbach with James Edwin Doyle and Maxwell Dane
Dawn of Social Media Era
Digital Shift in Advertising
Connecting Aspiration and Action: Nike Challenges the World to ‘Just Do It’
Cameos
Jerry Seinfeld Brings American Express Down to Earth a Smidge
Brooke Shields Sparks Controversy in Calvin Klein Jeans
‘Hey Kid, Catch!’: Mean Joe Greene Scores a Heartwarming Super Bowl Touchdown for Coke
Shelley Hack and Revlon’s Charlie Introduce America to the Sexy Feminist
Eleanor Roosevelt Becomes Good Luck Margarine’s Good Luck Charm
Dinah Shore Sings ‘See the U.S.A in Your Chevrolet’
Characters
Mad Men Tells The Story of A Scotch-Soaked Mad Ad World
Dos Equis: The Most Interesting Campaign in the World?
The Martin Agency: Geckos, Camels and Cavemen
Energizer Bunny: The Campaign That Keeps “…going and going and going…”
Fast Food Giant McDonald’s Introduces the U.S. to Ronald McDonald
Alka-Seltzer’s ‘Speedy’ Sings, ‘Oh, What a Relief It Is!
Design
R/GA Teams Up with Nike and Apple to Run the Fitness World
Hitting the Bullseye: From Target to ‘Tar-zhay’
Chiat\Day and the Invention of the ‘Open Office’
Absolut Perfection: The Campaign with Infinite Possibilities
Milton Glaser: A Simple Design That Shaped an Entire City
Truth in Advertising: DDB and VW Encourage the World to Think Small
Diversity
Advertising Embraces R&B with Billy Davis’s Hire
Research Pioneer Herta Herzog Rises to Two Top Positions
Four Women From Both Account and Creative Promoted to VPs
Ikea’s “Dining Room” Features First Openly Gay Couple in Commercial
R/GA and The Ad Council Ask the World to Rethink Bias with ‘Love Has No Labels’
Good for the Heart: Saatchi & Saatchi, Cheerios and the Evolving American Family
Firsts
APG Published the First “How to Plan Advertising” Handbook
Stanley Pollitt Co-founded Boase Massimi Pollitt (now DDB)
Research Pioneer Herta Herzog Rises to Two Top Positions
Four Women From Both Account and Creative Promoted to VPs
Ikea’s “Dining Room” Features First Openly Gay Couple in Commercial
WPP Named World’s Most Creative Holding Company at Cannes for Sixth Year
Laughs
Old Spice Loses the Shirt, Keeps the Whistle
Jerry Seinfeld Brings American Express Down to Earth a Smidge
Snickers Resolves Hunger-Induced Identity Crisis
Skittles Shoots for the Stars, Catches a Tasty Rainbow
Mac vs. PC Sets the Standard for 21st Century Advertising
ESPN’s Sportscenter: Jocks Making Jokes
Lines
MasterCard, McCann-Erickson and a Campaign That Never Got Old? Priceless.
Connecting Aspiration and Action: Nike Challenges the World to ‘Just Do It’
Kodak’s “Times of Your Life” (J. Walter Thompson) Becomes a Hit in the U.S.
Unknown Ammirati Puris AvRutick Turns BMW into ‘The Ultimate Driving Machine’
McCann-Erickson’s ‘Tastes Great … Less Filling’ Puts Miller Lite in the Game
Little Mikey Tries Life Cereal, America Agrees When ‘He Likes It!’
Music
Advertising Embraces R&B with Billy Davis’s Hire
McDonald’s ‘Two All Beef Patties …’ Says a Mouthful
Kodak’s “Times of Your Life” (J. Walter Thompson) Becomes a Hit in the U.S.
‘Start Me Up’: The $3 Million Anthem That Launched Microsoft’s Windows 95
Wieden+Kennedy Launches Music Rights ‘Revolution’ with Nike and The Beatles
America Gets Stuck on Barry Manilow’s ‘I Am Stuck on Band-Aid’, and Many More
Planning
Alex Osborn, the Father of Brainstorming
Naked Communication Launches
To The Next 50 Years of Planning
Jay Chiat Planning Awards
“Truth, Lies & Advertising: the Art of Account Planning” Is Published
APG Published the First “How to Plan Advertising” Handbook
Tech
Dawn of Social Media Era
IBM Consolidates Its Account at Ogilvy & Mather
Digital Shift in Advertising
R/GA Teams Up with Nike and Apple to Run the Fitness World
Subservient Chicken Breaks into the Viral World
BMW Drives Short Film Lovers to the Internet
Women
Jay Chiat Hires Jane Newman
Research Pioneer Herta Herzog Rises to Two Top Positions
Four Women From Both Account and Creative Promoted to VPs
Virginia Slims Cashes in on Women’s Lib, Declaring: ‘You’ve Come a Long Way, Baby’
Brooke Shields Sparks Controversy in Calvin Klein Jeans
Eleanor Roosevelt Becomes Good Luck Margarine’s Good Luck Charm
