Stanley Pollitt Co-founded Boase Massimi Pollitt (now DDB)

Stanley Pollitt, former head of research and media at Interpublic agency Pritchard Wood & Patners, co-founded Boase Massimi Pollitt (now DDB). It launched with 11 people, including three account people and three researchers, all on an equal footing. Later to be called Account Planners, their researchers were charged with strategic thinking, advertising research, and media planning.