Chart Your AI Journey with the Right Tools for Every Step
From boosting efficiencies and creativity to expanding capabilities, the technology is set to transform every aspect of your business and our industry. Along with exponential opportunities come inherent challenges and risks. The 4As AI/Gen AI Hub offers resources and recommendations drawn from our deep industry experience and leverages subject-matter-expertise from the agency community. Equip yourself with the insights you need to stay current and competitive.
From Skeptic to Alchemist: A Practical Guide to AI Maturity for Agencies
Curious where your agency stands in the GenAI journey? The 4As GenAI Maturity Model offers a fast, dimension-based self-assessment to pinpoint your current stage and actionable next steps.
GenAI Video Hub
Explore conversations on how AI is changing business, creativity and strategy across agencies.
Get insights from experts and industry leaders.
The State of GenAI Inside US Marketing Agencies, 2025
This members-only report builds on our groundbreaking 2024 study on GenAI adoption in U.S. agencies, conducted in partnership with Forrester. As businesses move beyond pilot projects to proficiency, agency partners are playing a crucial role.
Preserving Agency Value in the Era of GenAI Transformation
Gen AI Certification for Advertising
Events
Find inspiration and the latest insights at these upcoming 4As events. Network, learn and discuss pressing issues, shared challenges, success strategies and solutions around generative AI.
Education
Take charge of your AI education. Remain a valued asset to your team and agency with relevant training. The 4As Learning Institute offers tailored programs for every role and discipline.
Beyond the Algorithm: Where AI Fails, and Surprises, in Creativity
How creative is AI, really? For the first time, the Creativity Benchmark puts leading AI models to the…
Balancing AI and Human Touch in Agency Resourcing
AI is everywhere in the conversation right now, but for agencies, the real challenge isn’t whether to use…
The Future of Independent Agencies: Exclusive Research from Infillion
What does it really take for independent agencies to survive and thrive right now? Infillion and the 4As…
Resources
A wide range of AI and GenAI resources such as webinars, white papers, case studies and more are included with your 4As membership and other resources are available for purchase at a discounted member rate.
Member Perks
Prxy AI: 4As Member Perk
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Video
The Impossibly Smart Billboard Campaign: Generative AI In Action
It’s time to move from AI hype to AI how. In this session, Tombras Executive Creative Director Avi Baliga and Google Head of US Agency & Industry Marketing Aly Gibson, will walk through an ‘Impossibly Smart Billboard’ campaign for PODS.
Toolkit
GenAI Maturity Model
Discover Your Agency’s GenAI Maturity. Curious where your agency stands in the GenAI journey? The 4As GenAI Maturity Model offers a fast, dimension-based self-assessment to pinpoint your current stage and serve up tailored, actionable next steps.
