AI/GenAI Hub

Chart Your AI Journey with the Right Tools for Every Step

From boosting efficiencies and creativity to expanding capabilities, the technology is set to transform every aspect of your business and our industry. Along with exponential opportunities come inherent challenges and risks. The 4As AI/Gen AI Hub offers resources and recommendations drawn from our deep industry experience and leverages subject-matter-expertise from the agency community. Equip yourself with the insights you need to stay current and competitive.

The 4As Guide to Content Provenance cover

Content Provenance: Navigating the Complexities

In response to the rise of concerns around digitally altered or created content, the 4As recognizes the need for an industrywide content provenance standard.

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GenAI Blueprint: A Comprehensive Guide to Agency GenAI Implementation

This 4As guide provides valuable insights and practical strategies to equip agencies with the knowledge and tools needed to stay at the forefront of transformative technology.

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The State of GenAI Inside US Marketing Agencies, 2025

This members-only report builds on our groundbreaking 2024 study on GenAI adoption in U.S. agencies, conducted in partnership with Forrester. As businesses move beyond pilot projects to proficiency, agency partners are playing a crucial role.

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Preserving Agency Value in the Era of GenAI Transformation

When communicating with clients about the use of GAI in agency work, it’s crucial to convey that the technology is not a replacement but a valuable collaborator. It is not exclusively about efficiency gains, but equally about improving the quality of the work.

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Gen AI Certification for Advertising

Become a Generative AI expert. Advance your career and lead your agency’s transformation. Through self-paced learning, live sessions and hands-on exercises, understand key concepts, platforms, prompt engineering and AI-driven workflows.

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Tracking the U.S. AI Policy Landscape

Generative AI is revolutionizing the creator economy, boosting innovation and delivering outstanding returns on investment. However, as AI systems become more integrated into advertising industry workflows, concerns around intellectual property, AI system transparency, content provenance, AI use disclosures, and labor impacts have risen to the forefront of regulatory discussions.

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Resources

A wide range of AI and GenAI resources such as webinars, white papers, case studies and more are included with your 4As membership and other resources are available for purchase at a discounted member rate.

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Events

Find inspiration and the latest insights at these upcoming 4As events. Network, learn and discuss pressing issues, shared challenges, success strategies and solutions around generative AI.

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Education

Take charge of your AI education. Remain a valued asset to your team and agency with relevant training. The 4As Learning Institute offers tailored programs for every role and discipline.

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