Chart Your AI Journey with the Right Tools for Every Step

From boosting efficiencies and creativity to expanding capabilities, the technology is set to transform every aspect of your business and our industry. Along with exponential opportunities come inherent challenges and risks. The 4As AI/Gen AI Hub offers resources and recommendations drawn from our deep industry experience and leverages subject-matter-expertise from the agency community. Equip yourself with the insights you need to stay current and competitive.

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From Skeptic to Alchemist: A Practical Guide to AI Maturity for Agencies

This 3-part blog series will explore the 4As AI Maturity Map. Also check out a new tool designed to help agencies navigate the competitive world of AI.

A red booklet titled 'GenAI Blueprint: A Comprehensive Guide to Agency GenAI Implementation' with the AI Insights logo in white on the top left and the publication date 'October 2024' at the bottom. The cover features a subtle background design of circuits, a human brain icon, and a computer screen icon. The bottom-right corner displays a stylized 'As' logo in white.
GenAI Blueprint: A Comprehensive Guide to Agency GenAI Implementation

This 4As guide provides valuable insights and practical strategies to equip agencies with the knowledge and tools needed to stay at the forefront of transformative technology.

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The State of GenAI Inside US Marketing Agencies, 2025

This members-only report builds on our groundbreaking 2024 study on GenAI adoption in U.S. agencies, conducted in partnership with Forrester. As businesses move beyond pilot projects to proficiency, agency partners are playing a crucial role.

A man in glasses works at a standing desk in a modern, bright office. He's focused on data displayed on a monitor and laptop in a calm atmosphere.
Preserving Agency Value in the Era of GenAI Transformation
When communicating with clients about the use of GAI in agency work, it’s crucial to convey that the technology is not a replacement but a valuable collaborator. It is not exclusively about efficiency gains, but equally about improving the quality of the work.
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Gen AI Certification for Advertising
Become a Generative AI expert. Advance your career and lead your agency’s transformation. Through self-paced learning, live sessions and hands-on exercises, understand key concepts, platforms, prompt engineering and AI-driven workflows.
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Generative AI is revolutionizing the creator economy, boosting innovation and delivering outstanding returns on investment. However, as AI systems become more integrated into advertising industry workflows, concerns around intellectual property, AI system transparency, content provenance, AI use disclosures, and labor impacts have risen to the forefront of regulatory discussions.

Resources

A wide range of AI and GenAI resources such as webinars, white papers, case studies and more are included with your 4As membership and other resources are available for purchase at a discounted member rate.

Video

Unveiling the Future: How Agencies are Implementing Generative AI

Generative AI is transforming advertising, but how are agencies turning its potential into reality? Three forward-thinking agencies joined us to share how they’re actively integrating GenAI into their workflows, products, and client work. Watch the recording to explore strategic approaches and learn how to build a practical GenAI playbook for your agency.

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Decisions 2025 Atlanta: Be on the Right Side of the Law

As artificial intelligence continues to revolutionize industries, understanding the legal landscape surrounding its development and deployment has never…

Toolkit

GenAI Maturity Model

Discover Your Agency’s GenAI Maturity. Curious where your agency stands in the GenAI journey? The 4As GenAI Maturity Model offers a fast, dimension-based self-assessment to pinpoint your current stage and serve up tailored, actionable next steps.

Events

Find inspiration and the latest insights at these upcoming 4As events. Network, learn and discuss pressing issues, shared challenges, success strategies and solutions around generative AI.

Education

Take charge of your AI education. Remain a valued asset to your team and agency with relevant training. The 4As Learning Institute offers tailored programs for every role and discipline.

AI & The Evolving Agency

AI provides the data, but human expertise provides the wisdom. Join us to discover how layering your team’s…

AI for Agency New Business

Win More Pitches, Faster: The AI Playbook for Agency Growth The next cohort is TBD. Click here if…

Beyond Automation – Building an AI-Native Agency

As the impact of generative AI on our world accelerates, agencies face unique challenges. Leaders must safeguard data,…