Chart Your AI Journey with the Right Tools for Every Step
From boosting efficiencies and creativity to expanding capabilities, the technology is set to transform every aspect of your business and our industry. Along with exponential opportunities come inherent challenges and risks. The 4As AI/Gen AI Hub offers resources and recommendations drawn from our deep industry experience and leverages subject-matter-expertise from the agency community. Equip yourself with the insights you need to stay current and competitive.

From Skeptic to Alchemist: A Practical Guide to AI Maturity for Agencies
This 3-part blog series will explore the 4As AI Maturity Map. Also check out a new tool designed to help agencies navigate the competitive world of AI.

GenAI Blueprint: A Comprehensive Guide to Agency GenAI Implementation
This 4As guide provides valuable insights and practical strategies to equip agencies with the knowledge and tools needed to stay at the forefront of transformative technology.

The State of GenAI Inside US Marketing Agencies, 2025
This members-only report builds on our groundbreaking 2024 study on GenAI adoption in U.S. agencies, conducted in partnership with Forrester. As businesses move beyond pilot projects to proficiency, agency partners are playing a crucial role.

Preserving Agency Value in the Era of GenAI Transformation

Gen AI Certification for Advertising

Resources
A wide range of AI and GenAI resources such as webinars, white papers, case studies and more are included with your 4As membership and other resources are available for purchase at a discounted member rate.
Video
Unveiling the Future: How Agencies are Implementing Generative AI
Generative AI is transforming advertising, but how are agencies turning its potential into reality? Three forward-thinking agencies joined us to share how they’re actively integrating GenAI into their workflows, products, and client work. Watch the recording to explore strategic approaches and learn how to build a practical GenAI playbook for your agency.
Video
Decisions 2025 Atlanta: Be on the Right Side of the Law
As artificial intelligence continues to revolutionize industries, understanding the legal landscape surrounding its development and deployment has never…
Toolkit
GenAI Maturity Model
Discover Your Agency’s GenAI Maturity. Curious where your agency stands in the GenAI journey? The 4As GenAI Maturity Model offers a fast, dimension-based self-assessment to pinpoint your current stage and serve up tailored, actionable next steps.
Events
Find inspiration and the latest insights at these upcoming 4As events. Network, learn and discuss pressing issues, shared challenges, success strategies and solutions around generative AI.

10/06/2025
Jay Chiat Awards 2025

11/19/2025
4As Gaming Day 2025
Education
Take charge of your AI education. Remain a valued asset to your team and agency with relevant training. The 4As Learning Institute offers tailored programs for every role and discipline.

AI & The Evolving Agency
AI provides the data, but human expertise provides the wisdom. Join us to discover how layering your team’s…

AI for Agency New Business
Win More Pitches, Faster: The AI Playbook for Agency Growth The next cohort is TBD. Click here if…

Beyond Automation – Building an AI-Native Agency
As the impact of generative AI on our world accelerates, agencies face unique challenges. Leaders must safeguard data,…