While agencies are carefully assessing alternative currency initiatives, the 4A’s Measurement Committee believes that the advertising industry is not yet prepared to move to multi-currency national TV demo-based ratings in 2024. There are a multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions in the marketplace. This 4A’s […]

On Monday, October 23, the Multicultural Advertising Intern Program (MAIP) will celebrate 50 years of impacting the lives of over 4,300 individuals as the largest and longest-running national diversity talent pipeline, with a gala hosted by the 4A’s Foundation. Joining us for a conversation on how the program impacted their careers, what they hope interns take away […]

Learn about the relationship between brand trust and use of AI in this infographic from 4A’s Research.

Mintel examines restaurant segment trends, as well as consumer attitudes about dining out.

The ANA and the 4A’s partnered to craft a set of 11 guidelines to help marketers and agencies increase investments in diverse media vendors and suppliers. These guidelines are part of ongoing industry efforts around supporting and strengthening diversity spending. Read the Guidelines

Mintel provides insights into Gen Z’s mindset, shopping behaviors, dining out behaviors, and beauty routines in this infographic series.

This Mintel infographic series examines current beauty trends and shopping habits, providing insights into a variety of consumer segments.

Mintel reveals consumer insights into the car buying process in this infographic series.

Mintel provides insights into Hispanic consumers, from media habits to grocery shopping behaviors.

Mintel examines the impact inflation has on the arts & crafts category and top motivations for pursue creative projects.

Gain insight into luxury and affluent consumers in this infographic series from Mintel. Travel, financial services, beauty, shopping behaviors, and media habits are covered.

Mintel highlights back-to-school shopping behaviors and top influencers in its annual infographic.