The Beauty Consumer |

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

4A’s Executive VP of Government Relations on Defeating Washington D.C.’s Proposed 3% Ad Tax

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Alison Pepper discusses how she and other organizations helped nix the D.C. Council’s tax that also would have included the sale of personal information, and why the fight isn’t over.   By Lindsay Rittenhouse and Max Sternlicht. Published on August 06, 2020. Original Ad Age article   Allison Pepper, executive VP of government relations for ad agency trade group 4A’s, scored […]

Food and Drink Shopper |

Mintel examines the grocery shopping behaviors and preferences of African American, Hispanic, and Millennial consumers. 

BIPOC Owned Media Companies Resource List

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We have curated a list of 350+ minority-owned media outlets (TV & radio stations) to make available to members and non-members. This list has been cultivated primarily from the National Association of Black Owned Broadcasters (NABOB) and the National Telecommunications and Information Administration (NTIA, a division of the United States Department of Commerce), but will […]

4A’s New Business Committee Marketing Automation Software Discussion |

The 4As New Business Committee meeting discussing Marketing Automation Software. View the webinar here. Please note that this video will be available for viewing for the next 30 days after which it will be removed from viewing access on our website.

Travel Holidays in the UK |

Mintel examines the impact COVID-19 has on travel on British travelers. Booking habits are included.

COVID Production Protocols

As cities and businesses begin to reopen, many agencies are starting to kick off live productions which bring with it a host of new considerations to ensure the safety of employees, clients, talent and production crews.  The 4A’s has compiled production protocol templates and guidance to assist in creating safe production environments.   Don’t see […]

Marketing to Chinese Consumers |

Mintel highlights behaviors, trends, and best ways to market to Chinese consumers in this infographic series.

Quick Service Restaurants |

Mintel examines top trends and consumer demands, especially for African American and Hispanic consumers, for quick services restaurants in its infographic series.

Cleaning the House |

Mintel examines the cleaning behaviors and product buying habits of Americans in this infographic series.

Home Decor |

Mintel examines consumer behaviors, attitudes towards, and impact of COVID-19 on home decor.

Experiential Traveler |

Mintel shares insights into experiential travelers in U.S. and Canada.