See the New MBB

  In its 38th year as a Kansas City-based advertising agency, MBB has undergone a complete rebrand, including new positioning and website. This is only the second rebrand in the company’s nearly four-decade history. Two MBB partners, Jim Brown and Shan Neely, discuss how the new brand reflects the history of MBB while representing the […]

AdTechLive 2019 sizzle reel

More than 150 people enjoyed AdTechLive 2019 on October 24 in Atlanta. Hosted by the 4As Atlanta Council, this celebration of creativity and innovation marked its 2nd year with more buzzworthy topics, inspiring speakers and idea-makers, as well as outstanding networking opportunities. Attendees heard from martech leaders Acuity Ads and Amobee, along with local creative leaders and […]

4A’s StratFest 2019 Lunch & Learn: Rise of the D2C Disruptors

Ian Simpson, Sr. Director of Professional Services, Pathmatics This session is a deep dive into the advertising strategies of leading direct-to-consumer brands, examining how their heavy use of social media has helped drive rapid growth and challenge the longstanding leaders in their space.   < Return to event index

4A’s StratFest 2019 Marketing to the Globally Conscious Linda Yaccarino

Linda Yaccarino, Chairman, Advertising & Partnerships, NBCUniversal Moderated by Yusuf Chuku, Global Chief Strategy Officer, VMLY&R, and Chair, 4A’s Strategy Committee   How can brands build communities and target audiences at scale while maintaining the intimacy and immediacy the globally conscious, highly connected consumer expects?   “We knew from day one, if we didn’t deliver […]

4A’s StratFest 2019 Game Design and the Future of Advertising

Mark Mulvey, Strategy Director, Critical Mass Marketers are expected to build immersive, connected brand experiences with encounters and rewards—the types of new worlds game designers have long built. This discussion explains how the world-building techniques of game design apply to marketing.   “I’m not a fan of ‘gameification,’ co-opting and extracting something from the user. […]

4A’s StratFest 2019 Winning in the Age of Experience

Karen Boswell, Chief Experience Officer, VMLY&R EMEA Tomas Gonsorcik, Chief Strategy Officer, VMLY&R New York In the age of experience, how does the strategist’s toolkit need to evolve to drive the experience design creative process? The speakers offer a new strategy ethos and practical tools rooted in behavioral science, data science, design thinking, and human-centered […]

4A’s StratFest 2019 Lunch & Learn: Inside the Zeitgeist: Conversations Shaping Culture

Elizabeth Mansfield, Influence & Insights Global Business Marketing Lead, Twitter Meghann Elrhoul, Head of Global Agency Research, Twitter Nader Ali-Hassan, Executive Director, Social Marketing, Comcast Amy Stepanian, Marketing Director, Dove and Dove Men+Care U.S. Hundreds of millions of conversations happen on Twitter every day. Looking at what influential people are talking about can lead to […]

4A’s StratFest 2019 Awaken to the Future Consumer: Diverse, Unapologetic & Connected

LaToya Christian, Managing Partner, Cultural Strategy & Analytics, GroupM As America evolves, culture and identity will play an increasingly large role in the marketplace. Consumers now require brands to be intentional and culturally relevant. To lead with insights and authenticity, marketers must understand who their future consumers are and what drives them.   “We have […]

4A’s StratFest 2019 Why DTC Doesn’t Exist But Keeps Ruining Your Day

Jesse Derris, Founder and CEO, Derris Moderated by Ann-Marie Alcántara, Retail Reporter, Adweek   A conversation with the strategist who helped launch and scale Warby Parker, Harry’s, Everlane, Glossier, and other brands about the state of play today and the core ideas all brands can learn from the disruptors. “The easiest thing for a brand […]

4A’s StratFest 2019 The Sharing Economy: Reinventing the American Dream

Cari Jacobs, CMO, Unison   With millennials struggling to pull together the down payment to purchase a home, the mortgage industry was due for disruption. How Unison embarked on a marketing strategy reinventing mortgage lending for the sharing economy.   “Authentic branding is a big part of what I hang my hat on doing. Whatever […]

4A’s StratFest 2019 Welcome to the Era of the Empowered Citizen

Rishad Tobaccowala, Chief Growth Officer, Publicis Groupe In a new marketing ecosystem where empowered consumers recognize their own influence and the value of their data, how could the dynamics of the relationship between brand and consumer continue to evolve, and how do strategists need to reframe their thinking? “Three big problems are what people are […]

4A’s StratFest 2019 Preparing for Unintended Consequences in a Connected, Empowered Culture

Mona Patel, Founder, Motivate Design Strategies don’t always work out as intended. Often, they lead to the exact opposite of the goal: a great risk In a social media–connected culture where a consumer can “cancel” a brand with one click. But a spin on traditional research can help pinpoint problems before they happen.   “I […]