Read the original article from Cross Screen Media here Professor Karen Nelson-Field, Amplified Intelligence’s Founder and CEO, joins Cross Screen Media CEO Michael Beach to share her expertise on the Attention Economy and its effects on measuring media today. Watch the interview here and read the full transcript below.   Michael Beach: Karen, welcome to […]

Many of our member agencies have returned to the office.  Many have not but do expect to slowly migrate back to the office as the general population gets vaccinated in the wake of the COV-19 pandemic.  However, It could be months before we achieve herd immunity but in the interim many agencies are faced with […]

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

In this infographic series, Mintel reports top responsibilities of Moms, importance of children’s education, and attitudes towards advertising. Insights into Hispanic and African-American Moms are featured.

Mintel provides insights into Gen Z’s mindset, shopping behaviors, and beauty routines in this infographic series.

Alison Pepper discusses how she and other organizations helped nix the D.C. Council’s tax that also would have included the sale of personal information, and why the fight isn’t over.   By Lindsay Rittenhouse and Max Sternlicht. Published on August 06, 2020. Original Ad Age article   Allison Pepper, executive VP of government relations for ad agency trade group 4A’s, scored […]

Gain insight into men’s shopping behaviors for apparel and personal care products.

Mintel examines the grocery shopping behaviors and preferences of African American, Hispanic, and Millennial consumers. 

We have curated a list of 350+ minority-owned media outlets (TV & radio stations) to make available to members and non-members. This list has been cultivated primarily from the National Association of Black Owned Broadcasters (NABOB) and the National Telecommunications and Information Administration (NTIA, a division of the United States Department of Commerce), but will […]

The 4As New Business Committee meeting discussing Marketing Automation Software. View the webinar here. Please note that this video will be available for viewing for the next 30 days after which it will be removed from viewing access on our website.

Mintel examines the impact COVID-19 has on travel on British travelers. Booking habits are included.

As cities and businesses begin to reopen, many agencies are starting to kick off live productions which bring with it a host of new considerations to ensure the safety of employees, clients, talent and production crews.  The 4A’s has compiled production protocol templates and guidance to assist in creating safe production environments.   Don’t see […]