AdExchanger: Publicis Groupe’s Rishad Tobaccowala on Optimizing for the Citizen

4A's Member

From AdExchanger’s Industry Preview 2019: Rishad Tobaccowala, Chief Growth Officer of Publicis Groupe, gives a talk: “We Need to Optimize for the Citizen.” Synopsis: As the advertising and marketing industry barrels into 2019, the relationship of humans to data and vice versa is creating a new paradigm. It’s not just about addressing the consumer anymore. […]

Inside the Campaign: Ignited and Soylent Launch “Need/Want” Campaign

4A's Member

In this Inside the Campaign, Soylent came to Ignited looking for a campaign that would drive topline revenue and generate awareness—quickly. This aggressive goal, combined with Soylent’s extremely driven, time-strapped audience of dreamers, makers and doers, presented us with a unique challenge. Soylent customers recognize the importance of fueling their body for success and yet, their ambitions and busy schedules are often at odds with their nutritional needs. To win them over, our campaign had to be both compelling and catch their attention ASAP.

IAB & 4A’s Long Form Video Terms and Conditions: Educational Webinar

On March 27th, 2018, the IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.

John Leguizamo on Being Latino in Hollywood and the Latino Marketing Opportunity

John Leguizamo is always happy to share his thoughts on being Latino in Hollywood, and the best ways to connect with the highly coveted Latino audience.

Webinar: What Clients Want from Their Agencies and What Wins New Business |

Phil Asche and Hayes Roth of Relationship Audits & Management provide insights and guidance gained from thousands of client and agency interviews and surveys on: What clients want from their agencies and What wins new business. This session was recorded during the National New Business Committee Meeting on February 22, 2018.

“What Gets Measured Gets Done” — Diversity Inclusion Index Info Session

Learning & Development

We are proud to announce that the 4A’s is a supporting partner of She Runs It™ and Diversity Best Practices (DBP) in their creation of the Inclusion and Diversity Accountability Consortium (IDAC) for the marketing and media industry. View the introductory information session here.

Inside the Campaign: Doe-Anderson’s “Look for the N” for Norton Healthcare

4A's Member

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Doe-Anderson shows its recent work for Norton Healthcare. As the Louisville area’s largest healthcare provider – with 140 locations, 1,837 licensed beds, 13,000+ employees and 2,000+ physicians – Norton Healthcare needed to make sure the community understood its mission was not only to serve as many patients as possible, but to assist each individual patient with compassion and expertise. Doe-Anderson helped develop an innovative campaign that utilizes the strength of the Norton Healthcare brand to demonstrate how the organization is part of the community’s day-to-day-life.

Western New Business Committee (June 8, 2016) – Casey Burnett (The Burnett Collective) |

In this June 8, 2016 presentation to the 4A’s Western New Business Committee, Casey Burnett (The Burnett Collective) described his new consultancy, which is focusing on several interesting new approaches that will be of interest to the new business community.

Welcome to Miami & 2016 4A’s Management Practitioners Forum |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Welcome to Miami & MPF by Nancy Hill, President-CEO, 4A’s

Nurturing Agency Culture to Grow Your Bottom Line |

4A’s Management Practitioners Forum (Monday, March 22, 2015) – Nurturing Agency Culture to Grow Your Bottom Line by Christine Fruechte, CEO, Colle + McVoy.

Content Rights Management: “Rules of the Road” for Social Media |

4A’s Management Practitioners Forum (Monday, March 22, 2015) – Content Rights Management: “Rules of the Road” for Social Media by Ron Urbach, Chairman, Davis & Gilbert.

Social Media and Influencer Marketing: What’s New & What’s Next |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Social Media and Influencer Marketing: What’s New & What’s Next by Stevie Dove, Director, Social Studio, North America Social Lead, SapientNitro.