Topic
- Artificial Intelligence
- Business Development
- Technology
A number of Committee members participated in a poll on agency use of generative AI that we conducted for Joanne Davis, of Joanne Davis Consulting, to use in a presentation on AI she was planning to give at an ANA Agency Relations Committee meeting. In return for our participation, Joanne will be sharing with us a summary of their presentation, including the findings from the May poll of 4As members. “What Marketers Need to Know About AI for Agency Scopes – The Good, Bad, and Ugly” is sure to be informative and thought-provoking.
Download: What Marketers Need to Know About AI for Agency Scopes – Joanne Davis – 7.18.23
This video was recorded on July 18, 2023
Related Courses
4As Large Agency Finance and New Business Committee Meeting – Sept 16, 2025
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing community of 600+ forward-thinking member agencies. Log In Join
Beyond the Silos: An Agency’s Guide to Audience Convergence
Let’s to dive into what “convergence” really means for agencies, and what it means to tackle the age-old digital vs. linear silos and sharing successful strategies for alignment. Join Agency Alums Akhil Parekh, Chief Product Officer, Nielsen & Brian Hughes, Communications Nielsen for an engaging chat about media transactions, and the metrics that truly matter…
Beyond the Algorithm: Where AI Fails, and Surprises, in Creativity
How creative is AI, really? For the first time, the Creativity Benchmark puts leading AI models to the test, not on logic, but on the true building blocks of creativity: sharp insights, campaign-worthy ideas, and bold, breakthrough concepts. Launched in partnership with the 4As, this global benchmark asks the big questions: Which models inspire original,…