Sound negotiating strategies and techniques help agencies protect existing margins, and ultimately, a rock-star negotiator can greatly increase the return. However, these moves can also impact the relationship with the client, and during the current economic crisis, many agencies find themselves navigating how to be a good partner without being a pushover. Join this conversation with Brett Colbert, marketing procurement expert, on how to position your agency as a business partner to marketers and procurement personnel while protecting your business.
|Brett Colbert, Founder, Colbert Group Consulting|
|Mollie Rosen, EVP–Member Engagement & Development, 4A’s|