2025 Agency Evolution: Leveraging AI Predictions to Adapt, Lead, and Win

About the Event

The future of agency success lies in the ability to harness the full potential of AI-powered data—especially its predictive capabilities—to stay ahead of shifting client demands and market disruptions. This session will equip you with the insights and tools needed to transform your agency’s approach, from managing complexity to crafting data-driven strategies that drive results. Explore how predictive AI empowers agencies to anticipate trends, optimize campaigns, and deliver solutions that go beyond expectations.

Speakers

Jonathan Ricard, Chief Strategy Officer, Resonate
With over two decades of experience at the intersection of data, marketing, and digital media, Jonathan Ricard is a proven leader in driving innovation and growth. He has held executive roles at high-growth startups, SaaS platforms, and data-driven organizations, including Signal, IXI Digital, Revolution Health, and AOL. Throughout his career, Jonathan has excelled in transforming complex data into actionable strategies, empowering businesses to unlock new opportunities in a rapidly evolving digital landscape.

Lynn Duffy, Director of Research, Butler/Till
An accomplished business and research leader, Lynn has successfully developed community-based intervention programs. She has also implemented measurement that has lead to award-winning performance media programs due to a foundational focus on research-based decision making and outcomes, as well as an understanding of cultural, socioeconomic and/or local nuances.

Nick Pappas, Founder, SwellShark
SwellShark has been a Resonate partner since 2019. Under Nick’s leadership, the agency has unlocked the insights in Resonate to power successful audience strategies for existing clients like Waterloo and Virgin Atlantic, and to secure wins such as PBS and Tauck tours. The agency’s SONAR approach identifies a brand’s current and potential consumer base and utilizes the insights within Resonate to map values and behaviors to each to inform the investment plan.