Adaly is an AI-powered platform that unifies marketing, business, and audience data across tools and systems, turning it into real-time insights and actionable recommendations. Agencies can streamline workflows, ask natural-language questions, and make faster, data-driven decisions, all while maintaining enterprise-grade governance and security.
This interactive session offers agencies a chance to:
See how unified data can optimize programmatic media and business outcomes
Learn how automation frees up time for strategy and creative work
Explore real-world use cases and ask questions about integrating Adaly into agency workflows
The Open Measurement SDK (OM SDK) provides a standardized framework for measuring ad viewability and verification across mobile, web and Connected TV. For media buyers, it can deliver consistent measurement, greater transparency and reduced integration complexity at no cost to the buyer. All the deployment work rests with the media company or TV OEM. While…
As scrutiny around programmatic transparency, working media, and supply chain accountability intensifies, agencies are being asked to demonstrate far greater visibility into how media investments perform and where value is actually created. Speakers from AdGenuity and Fiducia walked through what the log-level data revealed, how the ANA’s TrueKPI Framework shifted optimization beyond CPM toward quality…
This meeting addressed an opportunity for 4As member agencies and clients to pursue recovery of structural ad overcharges from Google due to Department of Justice antitrust liability findings. Warren Postman, Managing Partner at Keller Postman, explained that advertisers can seek recovery through mass arbitration since Google’s Terms of Service prohibit standard class action lawsuits. The…