Navigating Legal for Independent Agencies

Legal affairs should be a profit center for your agency.

Join us for a 3-part agency legal “bootcamp” with sessions designed for independent agencies to make your legal affairs simpler, proactive, and timely to reduce your agency’s legal risks and preserve its profits. Each session is designed to be interactive with attendees, with built-in bandwidth for Q&A and discussion.

Mastering the Agency MSA: May 28, 1:00 - 2:30 pm ET

Agency business development can feel like a lot of hurry-up and wait. Until it’s time to get the contract signed – when it’s all wait.

In this session, learn the key pieces of every agency-client contract needed to protect your agency, the negotiation strategies that create agreements that are fair and profitable, and the key deal points that can cause negotiations to stall or profits to leak.

Come with your questions!

Click here to register.

AI + Your Agency: Balancing Risk and Opportunity: June 25, 1:00 - 2:30 pm ET

This session is designed to help agencies develop a 5 part action-plan to manage the legal risks associated with adopting AI in its operations and workflow. You’ll come away with a roadmap that your agency can implement immediately and inexpensively to manage AI adoption while minimizing potential legal issues.

Bring your AI use-case examples for discussion.

Click here to register.

Navigating Data Privacy With Clarity and Confidence: July 16, 1:00 - 2:30 pm ET

Your agency is managing incredible amounts of data to serve its clients. And your clients are relying on the agency to manage that data responsibly and in compliance with the relevant rules and laws. How should the agency handle data privacy issues in client campaigns?

In this session, we’ll review the most relevant data privacy principles that can create compliance issues in your agency’s work, and discuss strategies to navigate those together with your clients.

Click here to register.

Format

Live, Virtual Workshops

Duration

Each session is 90 minutes.

Audience

Business Developers / Account Managers / Agency CEOs / CFOs / COOs

Pricing

Free for 4As Members | $995 for Non-Members

Click Here to Register

Meet the Facilitators

Sharon Toerek

Sharon Toerek’s law practice focuses on helping independent marketing, ad, and creative services agencies protect and monetize their intellectual capital, and manage the legal implications of their marketing and advertising work. This work now also includes advising agencies about the impact of their adoption of AI on their legal risk.Her national speaking engagements include INBOUND, Content Marketing World, MAGNET Global Agency Network, the Build a Better Agency Summit and Own It Summit.

Sharon has also created the Agency Protection System, an agency legal toolkit product, and is an approved participant on the 4As Legal Consultants Panel as well as the former President of the American Ad Federation Cleveland. She is also the creator and host of The Innovative Agency Podcast, launched in 2018, and designed to help marketing agency leaders answer the question: “What’s Next?” in their industry.

Navigating Legal for Independent Agencies

Navigating Legal for Independent Agencies