Google Ads Mass Arbitration Opportunity

This meeting addressed an opportunity for 4As member agencies and clients to pursue recovery of structural ad overcharges from Google due to Department of Justice antitrust liability findings. Warren Postman, Managing Partner at Keller Postman, explained that advertisers can seek recovery through mass arbitration since Google’s Terms of Service prohibit standard class action lawsuits.

The firm represents approximately 10,000 clients with total spend exceeding $20 billion since 2016, and has commenced arbitration proceedings for the majority of these claimants. Warren detailed that the recovery period spans from 2016 onward, with potential damages ranging from 15% to 30% of total spend, and explained the process requires individual arbitration for each client rather than class action litigation.

The firm operates on a contingency fee basis of 40% with no upfront costs to clients, and Warren confirmed that no retaliation has been reported among the nearly 10,000 claimants who have filed notices.

The Digital Ads Recovery Center provides extensive background on the claims, including links to the DOJ’s antitrust liability findings. It also contains a self-service onboarding portal for any advertisers who would like to proceed with engaging Keller Postman for their Google Ads claim. Learn more at https://digitaladsrecoverycenter.com/

To learn more, you may connect with Warren directly at [email protected]

Linked here is a longer-form guide that explores many of the topics Warren discussed in greater detail.  Get the Google Ads Arbitration Guide.

Please note that the 4As provides this summary for informational purposes only; the association does not endorse Keller Postman and maintains no financial interest or stake in these proceedings.