Key Considerations When Drafting Influencer Agreements

Featuring:

Lindsay M. Gehman

Brandi L. Brown

Moderated By:

Mark S. Piazza
4As, Senior Vice President – Business Intelligence & Insight Group.

On September 23, 2021 the 4As hosted a Webinar entitled “Key Considerations When Drafting Influencer Agreements”. Influencer marketing involves working with individuals who have characteristics (i.e., visibility, expertise, popularity, reputation, etc.) who are engaged by agencies on behalf of brands or brands themselves to support their marketing activities. As individuals, influencers have built communities of highly engaged followers, and maintain close connections with consumers.

When an agency or brand desires to engage an influencer, a written agreement between the agency or brand and the influencer should be put in place. While these agreements may vary in format, they all serve a common purpose. A well-crafted agreement clarifies the parties’ respective rights and responsibilities to help prevent mishaps and misunderstandings during their business dealings.

While there is no “one size fits all” form of influencer agreement, certain material terms should generally be included. The purpose of this webinar is to present key considerations in drafting such agreements, including the specific rights and responsibilities of each party.

Speakers

Our presenters from the law firm Coblentz Patch Duffy & Bass LLP will include Corporate and Creative Services Partners, Lindsay Gehman and Brandi Brown.

Lindsay M. Gehman
[email protected]
Lindsay Gehman is a partner in the Creative Services group at San Francisco-based Coblentz Patch Duffy & Bass LLP, where she co-chairs the firm’s diversity committee. She serves as outside general counsel to a variety of advertising, marketing, PR, and creative services agencies, as well as technology and fashion and lifestyle companies. Lindsay advises business teams on diverse and complex corporate and securities law matters, including advertising and marketing issues, influencer, social media and privacy issues, entity formation, corporate governance, corporate finance, mergers and acquisitions, commercial contracts, and intellectual property issues. Lindsay earned her J.D. from Loyola Law School, where she received a full scholarship and served on the Loyola of Los Angeles Entertainment Law Review.

Brandi L. Brown
[email protected]
Brandi Brown is a partner in the Creative Services group at San Francisco-based Coblentz Patch Duffy & Bass LLP and leads the firm’s Wine industry practice in Napa, California. Brandi has particular experience in guiding brands and advertising companies through the latest issues impacting the advertising industry, such as promotions and interactive advertising campaigns, sponsorship agreements, social media and mobile advertising challenges, and privacy issues, as well as advertising in regulated industries. She serves as outside general corporate counsel to a diverse group of clients including Manual LLC and The Hatch Agency and advises brands including E. & J. Gallo Winery and Numi Organic Tea. She earned her J.D. from the University of California, Los Angeles School of Law where she was Chief Articles Editor for UCLA Entertainment Law Review.