Navigating Profitable Paths to Programmatic
A strategic guide for agencies evaluating programmatic solutions: in-house trading desks, DSP-managed services, or agnostic hybrid partnerships. Designed…
Convene. Challenge. Change.
In partnership with The Drum, the 4As created a content series titled ‘Convene. Challenge. Change,’ which investigates brand/agency…
GenAI Certification for Advertising
Become a Generative AI Expert: Advance Your Career and Lead Your Agency’s Transformation in the AI-Powered Advertising Revolution…
Marketing Essentials Certification
Marketing Essentials Certification Elevate your marketing expertise: Enhance your storytelling, brand strategies, and client impact. Step into…
Team Strengths Training
Why Focus on Team Strengths? What do successful teams do that other teams don’t do? They appreciate and…
06/24/2025
4As Meet & Greet: iPromote
iPromote is a digital advertising platform that helps digital agencies easily and effectively create and manage omnichannel digital…
07/23/2025
The One-Day Brand Launch: How AI is Revolutionizing Agency Speed
The One-Day Brand Launch The next session is on July 23. Click here to register. What happens when…
Guideline Resource Hub
Guideline provides an easy-to-use, all-encompassing platform that delivers trustworthy media intelligence data to buyers, sellers, publishers and advertisers,…
09/23/2025
Client-Centred Thinking Fundamentals
Client-centred Thinking Fundamentals The next cohort starts on September 23rd. Click here to register. A hands-on workshop where…
4As Media, Tech & Data Session – Privacy Pass Protocol w/Amazon
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Generative AI Essentials
Demystify Generative AI and ground yourself in the fundamentals. This course provides practical knowledge about the essential concepts…
Generative AI and the Shifting Legal Terrain
Agencies and their clients are using Generative AI for more and more tasks. Since the 4As last webinar in May 2024 reviewing some of the legal and ethical issues associated with these activities, the environment in the U.S. has continued to evolve.
