The New YouTube Opportunity for Agencies

YouTube has become the “new king of all media,” surpassing traditional giants like Disney, Netflix, and Comcast in both total US television viewing time and ad revenue. Successful independent and holding company media agencies understand that YouTube is now one of the most critical platforms to get right for their clients – but what are they missing? Because of the rapid change on the platform, many agencies are not employing some of the best strategies for driving great outcomes for brands.

In this webinar, we’ll talk to agency leaders about some of the newest ways that YouTube can make a brand and their agency successful on YouTube. We’ll tackle new ad formats and strategies, measurement tactics, and ways to tie advertising campaigns into other YouTube efforts from the brand including organic and creator initiatives.

Speakers

Matt Duffy – CMO @ Pixability
With over 20 years of marketing leadership experience in the advertising industry, Matt oversees all marketing strategy and execution at Pixability, the leading brand suitability, contextual targeting and insights platform for YouTube.

Adam Telian – Head of Media @ GYK Antler

Brian Banks – VP, Director of Digital Strategy @ Davis Elen Advertising

Bess Browning – Vice President, Media Director @ Echopoint Media

Nitin Sinha – Head of Media Planning @ Noble People

Host: Kristin Woxland – SVP, Member Engagement & Development, Central Region @ 4As