where agencies find
trusted answers fast.
The collective knowledge of the 4As and a growing set of trusted industry data, at your fingertips. Ask anything in plain language and get credible, sourced answers in minutes.
4As Member Only
What members are saying
Meet the 4As Assistant.
One chat. Two modes.
The 4As Assistant is the chat you ask. Type your question in plain language and get a credible, sourced answer, with every point cited back to where it came from.
Choose how deep to go: Fast Response for a quick answer from 4As content, or Deep Research for a full, cited deep dive that also taps trusted partner data like GWI and BillTrack50, with more sources on the way.
Fast Response
A fast, conversational answer pulled straight from 4As content. Best for quick facts, definitions, the 4As point of view and getting oriented in the moment.
Deep Research
An in-depth research pass across 4As and partner content that returns a cited, downloadable brief. Best for pitches, points of view and decisions you need to defend.
Why it matters
Five reasons agencies reach for it.
Save time
Spend less time searching and more time solving. Get to the answer faster, so the hours go to the work that actually needs you.
Answers you can trust
Every answer includes citations back to the original source. No guesswork. No assumptions. Just findings you can stand behind.
Available whenever you need it
Agency work does not stop at 5 p.m. Before a pitch, during a client call or while prepping tomorrow's presentation, answers are there 24/7.
Built for agencies
Created for you from 4As research, expertise and credible industry sources.
AI plus human expertise
When you need more than an answer, the 4As team is there for deeper guidance. Technology accelerates the work. People deepen it.
How to use each mode
4As Intelligence is one chat with two modes. Pick a tab to see the flow, with a common question answered at each step.
1 Open 4As Intelligence in Fast Response
Start a session and select Fast Response for a quick answer drawn from 4As content. It is the fast lane for everyday questions.
Fast Response or Deep Research, how do I choose?
Use Fast Response when you want a quick answer or a pointer in the right direction. Use Deep Research when you need a thorough, cited brief you can share. You pick the mode when you start a session, and over time 4As Intelligence may choose for you.
2 Ask in plain language
Type your question the way you would ask a knowledgeable colleague. No special phrasing needed.
What kind of questions fit Fast Response?
Quick facts, definitions, the 4As point of view on a topic, or finding the right resource fast. For a deep, multi-source brief, start a Deep Research session.
3 Get a fast answer from 4As content
4As Intelligence replies right away, drawing on the 4As knowledge base, and points you toward the source so you can go further.
Where do Fast Response answers come from?
The 4As knowledge base: our pages, PDFs, reports and transcribed videos. When you need broader, cited research across partner data, start a Deep Research session.
4 Need more depth? Start a Deep Research session
Each session runs in one mode, so when a question calls for a full, cited brief, start a new session in Deep Research for an in-depth research pass. You are always one session away from more depth.
Can I switch a session between modes?
Not today. You choose Fast Response or Deep Research when you start a session, and to change modes you start a new one. Over time, 4As Intelligence may do more of this for you.
Behind the scenes: a multi-step research process
When you ask a question, 4As Intelligence does not run a single lookup. It breaks the work into parts, researches each across the right sources, and assembles the findings into one cited brief.
Stage 1: Understand
The platform interprets your question, asks a clarifying follow-up, and plays back what it heard before spending any time.
Stage 2: Search
4As Intelligence fans out across 4As content and connected data sources, and across the web if you have opted in.
Stage 3: Synthesize
Findings are cross-checked and pulled together, with each point tied back to where it came from.
Stage 4: Deliver
You get a structured brief with a summary, findings, sources and next questions, ready to download.
The Anatomy of a Brief
Each brief follows the same clear structure, so you always know where to look.
Key Stats
The headline numbers up top, each linked back to its source.
Key Findings
The substance, organized into clear, sourced points.
Executive Overview
A written summary that ties the findings together.
Did You Consider
Adjacent angles and questions worth a look, so you see the fuller picture.
Sources and citations sit in their own panel beside the brief, ranked by how much each shaped the answer, so you can open and explore every reference.
Frequently Asked Questions
Both are modes inside 4As Intelligence. Fast Response gives you a quick answer from 4As content, ideal for quick facts and getting oriented. Deep Research runs an in-depth research pass across 4As and partner content and returns a cited, downloadable brief. At launch you choose the mode yourself. Over time 4As Intelligence may route between them for you.
One place for agency intelligence, growing with you.
4As Intelligence brings agency research into one place, starting with the Research Module. It is built to keep growing, with new capabilities and sources added over time. Everything here is dedicated to one purpose: supporting our members and moving our industry forward.
One place to start
A single front door for agency intelligence, so your team always knows where to begin.
Growing capabilities
New capabilities and data sources join over time, broadening what you can ask and learn.
For members and the industry
Every addition is guided by one purpose: supporting 4As members and advancing our industry.
Help us build this with you
Send your thoughts, questions and reactions to i[email protected]. Every note helps us shape what comes next.
