From “Axe to Scalpel,” Brand Safety and Suitability Gets More Refined, Dentsu’s David Murnick

Since 2017, the digital media industry has largely taken control of brand safety issues, universally rejected content around terrorism and violence. The conversation has moved on to brand suitability and the tools in the hands of buyers and publishers have become much more refined, says David Murnick, EVP for Digital Operations at Dentsu Aegis Network in this interview with Beet.TV

 

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