Paul Ruscoe is VP, Head of Marketing Intelligence at Incubeta, where he is currently establishing the agency’s effectiveness practice. He writes Media in the Mire, a newsletter on advertising effectiveness, and has been published in Ad Age, WARC and MarketingProfs. Previously, he held senior strategy roles at Jellyfish, Hearts & Science and Zenith and his experience spans across several markets, the US, UK, Australia and new Zealand.
