This members-only report builds on our groundbreaking 2024 study on GenAI adoption in U.S. agencies, conducted in partnership with Forrester. As businesses move beyond pilot projects to proficiency, agency partners are playing a crucial role.

1. Dive into the findings of our latest survey, examining the changes over the past 12 months and critical areas such as investment levels, ROI expectations and how agencies are leveraging the technology.
2. Understand the legal and commercial barriers impacting GenAI integration even as adoption accelerates with productivity as the top objective.
3. Evaluate the expanding landscape of AI partnerships and the implications for marketers