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Evolving Transparency within Brand Safety and Suitability
Webinar Series
Webinar Series
Welcome to the 4A’s APB webinar series on Evolving Transparency within Brand Safety and Suitability.
This webinar series is designed to cover multiple topics that illuminate opportunities for evolving transparency within the data, media, and technology ecosystems. From content policies and enforcement to managing conflicts of interest and to auction dynamics. We invite you to follow along over the next few months.
The 4A’s Advertiser Protection Bureau (APB) committee is composed of leading buy-side advertising and media holding companies. It was established in 2018 to help combat harmful content and to address the industry’s most challenging issues relating to brand safety and suitability. This group has helped create industry definitions for impression counting and has shaped the industry’s frameworks around brand safety and suitability.
June 2022
The first in the series, Content Policies and Enforcement, features Joe Barone, Managing Partner Brand Safety Americas, GroupM; Joe Świerczewski, Associate Director, Brand Assurance, dentsu; Robert Rakowitz, Initiative Lead – Global Alliance for Responsible Media World Federation of Advertisers; Alison Peppers, EVP – Government Relations & Sustainability, 4A’s; moderated by Ashwini Karandikar, EVP – Media, Tech & Data, 4A’s.
June 2022
In our second episode of the series – Managing Conflicts of Interest – Yale Cohen, EVP, Global Digital Standards, Publicis Media Exchange; Eric Prager, Esq., Attorney – Venable, LLP; and Ron Pinelli Jr: SVP, Digital Research and Standards, Media Rating Council, Inc. present multiple perspectives around technology vendors and conflicts of interests. While there may be no illegality, it is critical for the buy side (marketers, advertisers, agencies) to be aware of any conflicts of interest and how they are handled contractually. Join us to hear some of the legal and ethical considerations around managing conflicts of interest and how you can address them. Moderated by Ashwini Karandikar, EVP – Media, Tech & Data, 4A’s.
July 2022
The advertising industry is inextricably linked to data. Almost everything creates data in some form. There is a balance though between consumer privacy and data usage. Do we need all of that data? Are consumers notified and are they consenting to the usage of it? There are legal considerations that of course need to be factored in, but much of the focus today is around the usage of data to influence or manipulate consumers. This is much more difficult to monitor and prove. There are benefits of data usage to improve consumers’ experiences such as showing a product that is related to your search or previously purchased products. Hear from the 4A’s Advertiser Protection Bureau on how to be sure data is being used ethically.
Moderated by 4A’s, Ashwini Karandikar, EVP, Media, Tech & Data, you’ll hear from Eric Prager Esq., Attorney, Venable, LLP; Eric Warburton, SVP, Technical Account Management & Platform Partnership Success, Horizon Media; and Gary Stein, Chief Integration Officer, Duncan Channon.
09/29/2022
The advertising and media industry has been pushing for increased transparency in all aspects of the supply chain, especially when one company controls multiple elements of the media supply chain. Auction dynamics or the aspects that impact the price that agencies pay for a given impression have become a key focus area when looking for transparency.
Hear from the 4A’s Advertiser Protection Bureau and the IAB Tech Lab about the various complexities of auction dynamics and best practices that agencies can follow while implementing this buying method.
Moderated by 4A’s, Ashwini Karandikar, EVP, Media, Tech & Data, you’ll hear from Ben Hovaness, SVP, Marketplace Intelligence, OMG NA, Bill Bock, VP, Group Partner, Global Brand Safety, UM Worldwide, Anthony Katsur, IAB Tech Lab CEO, Kathleen Perez-Lee, Director, Verified Technology, Publicis Media, and Rich Stora, Group Director, Partnerships, Dentsu Programmatic.